Modernism in India

Posted in Style
by adakallgren on 9 July, 2015

Behno tackles fair working conditions and environmental consciousness on a new level – with an emphasis on female worker empowerment.

On our minds is Behno, a lovely new brand that works to challenge the standards of ethical garmenting in India by partnering with a local non-profit to build a new garment factory model in rural Gujarat. With new standards developed in addition to the internationally implied ones, the brand is looking to tackle fair working conditions and environmental consciousness on a new level with an emphasis on female worker empowerment. The AW15 collection is inspired by Chandigarh, India’s first city to embrace the modernist movement, and captures the brand vision of re-evaluating traditional garment-making methods both ethically and aesthetically to create modern, refined style. We love the coherency of the brand ethos and creative expression and the sharp “Modernism in India” campaign for the season. Discover it here

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