On our minds is Adidas’ latest sneaker model with an upper made from ocean plastic and illegal deep sea gillnets. The shoe was developed in collaboration with Parley for the Oceans, a group of multidisciplinary actors gathered with the mission to turn ocean waste into commercially viable materials for the fashion industry. Still in prototype […]

On our minds is Adidas’ latest sneaker model with an upper made from ocean plastic and illegal deep sea gillnets. The shoe was developed in collaboration with Parley for the Oceans, a group of multidisciplinary actors gathered with the mission to turn ocean waste into commercially viable materials for the fashion industry. Still in prototype stage, sourcing the materials for the sneaker was long and challenging as it required third party involvement to track down illegal fishing operations by the coast of West Africa, but representatives from Adidas and Parley for the Oceans mean that with technological advancement the development of fashion items from ocean waste will be less complex, and that until then, materials that are easier to source such as beach-combed litter can be used to manufacture the products. Learn more here


No Comments

Related reading

Style — 30 September, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.