Adidas turns illegal deep sea gillnets into sneakers
Posted in Style
by adakallgren on 8 July, 2015
On our minds is Adidas’ latest sneaker model with an upper made from ocean plastic and illegal deep sea gillnets. The shoe was developed in collaboration with Parley for the Oceans, a group of multidisciplinary actors gathered with the mission to turn ocean waste into commercially viable materials for the fashion industry. Still in prototype […]
On our minds is Adidas’ latest sneaker model with an upper made from ocean plastic and illegal deep sea gillnets. The shoe was developed in collaboration with Parley for the Oceans, a group of multidisciplinary actors gathered with the mission to turn ocean waste into commercially viable materials for the fashion industry. Still in prototype stage, sourcing the materials for the sneaker was long and challenging as it required third party involvement to track down illegal fishing operations by the coast of West Africa, but representatives from Adidas and Parley for the Oceans mean that with technological advancement the development of fashion items from ocean waste will be less complex, and that until then, materials that are easier to source such as beach-combed litter can be used to manufacture the products. Learn more here.
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