Make your own knitwear pattern

Posted in Style
by adakallgren on 29 June, 2015

London-based knitwear brand Knyttan offers a style guide of patterns and designs that customers can manipulate in different ways via an app.

As the producer-consumer relationship in popular culture is increasingly changing to the reverse, a company like Knyttan is a prime example of how the phenomena is shaping the future of fashion. The London-based knitwear brand is making mass-customised knitwear possible through their home-developed software, offering their customers a “style guide” of patterns and designs which they can manipulate in different ways via an app into bespoke pieces. The half-fabricated designs can be adjusted into pretty much limitless colour and pattern combinations and co-founder Ben Alun-Jones means that Knyttan’s progressive manufacturing method is challenging the roles of fashion designers as we know it. We think customisation could have great value-adding potential for the customer and hope that having a say in the design process may make people wanting to keep their clothing for longer. More here.


No Comments

Related reading

Style — 30 September, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.