Make your own knitwear pattern

Posted in Style
by adakallgren on 29 June, 2015

London-based knitwear brand Knyttan offers a style guide of patterns and designs that customers can manipulate in different ways via an app.

As the producer-consumer relationship in popular culture is increasingly changing to the reverse, a company like Knyttan is a prime example of how the phenomena is shaping the future of fashion. The London-based knitwear brand is making mass-customised knitwear possible through their home-developed software, offering their customers a “style guide” of patterns and designs which they can manipulate in different ways via an app into bespoke pieces. The half-fabricated designs can be adjusted into pretty much limitless colour and pattern combinations and co-founder Ben Alun-Jones means that Knyttan’s progressive manufacturing method is challenging the roles of fashion designers as we know it. We think customisation could have great value-adding potential for the customer and hope that having a say in the design process may make people wanting to keep their clothing for longer. More here.

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