Abrinq Foundation and Save the Children team up for a print advertisement highlighting the continued issue of child labour in fashion.

On our minds is Abrinq Foundation/Save the Children’s new print advertisement highlighting the continued issue of child labour in fashion. With high fashion imagery of models wearing stripy garments mirroring prison bars with children’s faces appearing behind, the campaign is an eye-catching attempt to bring to consumers’ attention that “child labor crimes is closer to them than they might think.” The purpose of the ad is said not to be to blame the fashion industry but to stress the issue itself. The print campaign has been paired up with hashtag #Dress4Good with the aim to encourage members of the public to post “positive fashion-forward images” through their social media accounts. More here


No Comments

Related reading

Style — 31 August, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.