Africa – the future hub for sustainable premium fashion?
Helen Jennings means that the continent has an unrivaled opportunity to be the international hub for sustainable premium fashion, redefining the meaning of luxury by merging it with ethically sound production.
On our minds is Africa’s slow but secure integration into the international fashion industry and we enjoyed the recent article by Helen Jennings in Business of Fashion discussing the continent’s potential future positioning on the market. With Africa’s strong tradition artisan craft, Jennings means that the continent has an unrivaled opportunity to be the international hub for sustainable premium fashion, redefining the meaning of luxury by merging it with ethically sound production. By learning from the issues surrounding fast fashion production in Asia, Africa can lead the way within the luxury segment sporting a greater appreciation for small-scale craft. We hope to see an increasing number of exciting luxury brands (such as Maki Oh, pictured) coming out of the continent.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.