We are excited to discover Story, a New York retail outlet sporting non-seasonal retailing with an editorial presentation.
Whilst e-tailers have been exploring new ways of presenting fashion product for some time, bricks and mortar retailers have been slower and kept a traditional mindset. We were therefore excited to discover Story, a New York retail outlet sporting non-seasonal retailing with an editorial presentation. The store is offering “a retail experience that goes beyond the transaction”, taking the point of view of a magazine and presenting the product like a gallery presents artwork. We feel this is a move in the right direction and hope to see other retailers adopting their contemporary point of view. More here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.