Is there really a need for a pre-collection fashion week in London?
On our minds is British Fashion Council’s recent announcement on the introduction of a new “mini fashion week” dedicated to pre-collections. The showcase will take place 15–17 June and feature both established and upcoming British designers and brands. Though its purpose has been justified by BFC to “help buyers, press and brands to coordinate London dates”, we feel the move is somewhat strange at a time when brands, journalists and forecasters are increasingly expressing a favour for the seasonless and critique of the fashion week phenomenon for its negative impact on designers’ mental health.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.