Emma Elwin

Notes from a Swedish stylist


The organic white top

Posted in Style
by Emma Elwin on 29 April, 2015

Dreams through a lens

Tonight we are going to the presentation of Kappahl’s new collection made entirely of sustainable materials. The collection has been captured by the photographer Mary McCartney that I had the great pleasure to interview earlier this spring. The top I’m wearing in this picture is one of my favorites from the collection. This summer I’m pairing it with vintage jeans and sandals.

IMG_9391 kopiera

Topp, KappAhl. Jeans, Vintage.


My number one garment

1. Lindex. 2. H&M. 3. Chinti and Parker. 4. Margret Howell. 

The garment I have come to almost abuse. The striped sweater is the garment I wear the most! Here are four sustainable striped sweaters that I would recommend!


The sustainable guide in Styleby

Posted in Style
by Emma Elwin on 28 April, 2015

How to build a sustainable wardrobe

In this issue of Styleby I have had the great pleasure to write a guide how to build a sustainable wardrobe. You will also find a great vintage guide made by the master of vintage shopping, my amazing Make it last partner Lisa. You’ll find the magazine out in stores now!


Recommended reading

Style — 30 September, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Beauty — 6 September, 2021

They traded Tech for Bars – and launched Beauty Disrupted 

When learning that some 80 billion plastic shampoo and conditioner bottles are thrown in the bin annually, a lot of them ending up in our oceans, Alban Mayne and Svante Holm quit their successful careers in the tech industry to start Beauty Disrupted. Here's their story.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.


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