Brands have started to appreciate the gains of studying the nervous system. What good might this do?
Material innovation with all due respect – but consumption is psychological. We were therefore excited to read about fashion’s emerging exploration of neuroscience to create fashion and branding that speak to consumers’ subconscious desires. Though historically fashion has been slow to explore fashion’s emotional stimuli, brands have now started to appreciate the commercial gains of learning from the study of the nervous system, and specialist “neuromarketing” agencies have evolved serving them to reach out to consumers on an emotional level. Though the purpose of the act is evidently to increase sales, we feel the study has great potential for making brands creating garments and brand identities that stick with consumers for longer. More here.
Make it last x Circulose Jacket
Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.