Emma Elwin

Notes from a Swedish stylist


How to build a long lasting wardrobe

There are definitely front runners within the fashion industry, when it comes to dealing with issues of sustainability in modern and relevant ways. In Sweden, Filippa K is really stepping up to the task of developing their business model towards a longer-lasting one. Their recently launched initiatives are impressive – and that’s why we are so happy to host an event with Filippa K, to talk about these new concepts: the Front Runners pieces (a shirt, a top and a dress made of 100% renewable and natural Tencel fibres) and the Lease and Collect services, that allow you to rent garments for special occasions instead of buying new, and return old items to the Filippa K stores. 

On Tuesday next week, I’ll be guiding you to my favorite pieces from Filippa K and share my thoughts on style and how to compose a longer-lasting wardrobe. My colleague Lisa will talk to the ever-inspiring sustainability manager at Filippa K, Elin Larsson, about the concepts and what lies ahead for a company that wants to make a real journey – towards a more sustainable fashion future. 

Please join us, it’ll be fun! RSVP here www.filippa-k.com/se/makeitlast. Limited capacity! 


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