Matilda Kahl wears theame outfit every day to save time, stress and money.

On our minds is Matilda Kahl, the Saatchi & Saatchi Art Director who has recently been brought into the spotlight for wearing the same outfit to work every day. Tired of wasting time and energy worrying about what to wear to the office, three years ago Kahl decided to stock up on identical white shirts, black trousers and a custom-made black leather rosette for a look that she has been sporting between 9-5 every weekday since. She means that her uniform has not just saved her time, stress and money, but made her feel in control and always confident about what she wears to work. Her unconventional choice has proven empowering – and we feel the idea of a self-selected seasonless work uniform makes sense. More here.

1 Comment

Julia: Simple and clever !
April 23, 2015

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