We think this could be a good strategy to make sustainability more appealing and relevant to a younger consumer.
On our minds is South African everyday retailer Woolworth’s team-up with rapper Pharrell Williams to ”make sustainability cool”. Pharrell is taking on the role of Style Director across a series of projects engaging a younger audience with sustainability though creativity, including a competition inviting design students to submit proposals for t-shirts made out of recycled plastic waste. We are excited to see the response to this celebrity endorsement adopted to promote sustainability and think it could be a good strategy to make it more appealing and relevant to a younger consumer. More here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.