Emma Elwin

Notes from a Swedish stylist

Sony challenges Emma Elwin to complete a series of extreme activities. Season one takes place far up north – Fjällräven Polar 2015 is a 300 km long winter adventure across the arctic thundra.

From spring 2015, Sony challenges Emma Elwin to complete a series of extreme activities. During the challenges, Emma tests Sony’s products too see if they endure the rough conditions. Do the products stand the test – and, does Emma? 

Season one takes place far up north – Fjällräven Polar 2015 is a 300 km long winter adventure across the arctic thundra. Emma and the other participants sleep under the moon and steer a dog sled each from Signaldalen in Norway to Jukkasjärvi in Swedish Lappland. Conditions are grim (a storm is coming!) and the right equipment is essential.

Season 01, episode 01: The calm before the storm

Where do I begin to tell you about this great adventure that I have had the great honor to experience? How will I ever be able to find words that can describe the music of two hundred dogs howling at dawn. Learning to depend on myself and how to make a fire with some bark, a fire stone and a knife. To see the great love between dogs and humans. How will I be able to find words that describe how it is to sleep under the stars while the northern lights dance over the sky? I’m not sure if I can describe these things. But I will try.

It’s with mixed feelings that I leave for the first day of education in Sigtuna. I’ve known about this trip for less than a week and I’m a bit nervous. A few questions are going through my head: Will it be too cold? Will I hate sleeping in a tent in the snow? What if I fall off my sled or somehow lose ALL of my eight dogs? Most of all I’m scared that I don’t know what I have gotten myself into.

We are 28 of us from all over the world who will make this journey by dog sled from northern Norway to Jukkasjärvi in northern Sweden. One has never seen snow, another is scared of dogs. I realize that my anxiety is pathetic in comparison to theirs.

The day begins with some training by Fjällrävens’ product Development Manager Johan Skullman, who later on in the trip will be known by all the participants as MacGyver. The first thing he tells us is to keep hydrated. My first thought is: shit I’ve only had a coffee today. In the next break I go get a bottle of water and neck it.

Another secret of outdoor life is knowing how to dress to keep warm and not get wet in the cold. We talk about the art of dressing according to weather and needs. The quote “there is no bad weather, just bad clothes” seems to be more accurate than ever. After the lesson we are handed our equipment; my polar parka is like a dress on me and I feel a bit less anxious about the freezing part. After a dinner at the hotel we all go to bed and I fall into a restless sleep filled with dreams of snow and lost dogs.

Watch the Fjällräven video from day 2 here!


Sandra: Sjukt häftigt! Hoppas det kommer mer bilder och text om det här. Skulle du inte kunna dela med dig av typ en bucketlist, för nu börjar du kännas lite som en äventyrare / super människa inom mode och hållbarhet.
April 15, 2015

Isabel: Ah-mazing!!!
April 15, 2015

Aida: Finns det någon film eller kommer det kanske? Vore så kul att se!
April 14, 2015

Rania: Woah! Nu är jag lite avis haha. Ansökte till Fjällräven Polar i år men det blev inget med det dessvärre :/ Jag hade också varit fruktansvärt nervös inför allt möjligt men en så otrolig upplevelse! Ser verkligen fram emot att läsa mer om din resa uppe i norr!
April 14, 2015

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