Who cares about shoe care?

Posted in Style
by adakallgren on 26 March, 2015

We like Bally’s recent effort to shake up the outdated field of shoe care.

On our minds is Bally’s recent effort to shake up the outdated field of shoe care. In a freshly announced collaboration with London College of Fashion the relaunched Swiss heritage brand has challenged students to develop innovative concepts in response to an initial brief of reinventing unique shoe caring services and products of tomorrow. Make it last welcomes some progress within the highly male-oriented and functionally unimaginative shoe care segment and hope to see more attractive maintenance options for shoes made relevant to the consumer of today. We quite like Bally’s new creative direction at large and feel the brand deserves some praise for this progressive and sustainably sound move. More here.

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