An unusual move from a high street retailer
Posted in Style
by adakallgren on 25 March, 2015
We are quite curious to see the consumer response to the challenging Jigsaw campaign.
On our minds is Jigsaw’s SS15 campaign. Championing timeless style for life, the promotion, which sees images of the company’s new clothing line placed against pictures of landfill, is an unusual move from a high street retailer. By attaching a high quality investment piece-sticker to their offering, the campaign reveals Jigsaw’s attempt to attract a younger audience whilst distancing themselves from more disposable high street fashion. We are quite curious to see the consumer response to the challenging campaign which definitely made us look twice at this somewhat anonymous brand. We also did find some wardrobe favourite potential in the collection. Learn more about the campaign here.
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