On our minds: Genderless is more

Posted in Style
by adakallgren on 21 March, 2015

Selfridges has launched a genderless pop up shop named Agender.

Perhaps in response to the general pro-female sentiment around we have seen an increase in androgynous collections, unisex brands and ”guess the gender” models occupying both runways and front covers. More groundbreakingly, Selfridges has just launched a genderless pop up shop named ”Agender”. Located inside the historic department store, this effort towards a genderless shopping experience is said to have been on the radar for about two years when Selfridges’ buyers started to notice an increase in men and women shopping around the ”wrong” departments. In a white space stripped-out of logos and commercial communiqués a selection of gender ambiguous clothing, shoes, accessories and beauty products from established and up-and-coming mid range to high end brands are filling the rails, and coming from a major conventional department store the act is certainly progressive. We are curious to see if shoppers are happy to brand themselves genderlessly and we appreciate the initiative for enabling people to choose clothes as individuals rather than based on their gender. More here and here.

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Images from the Agender lookbook

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