On our minds: Hood By Air

Posted in Style
by adakallgren on 23 February, 2015

Shayne Oliver, maker of Hood By Air, knows that people are not just this or that.

Photo by Märta Thisner for Rodeo

We have recently seen an increased acceptance of more diverse looking models in conventional fashion, with the use of transgender, disabled and average sized beauties in seasonal campaigns. In light of the current runway shows our minds are set on Hood By Air, which has taken the greatest stance for model equality during the AW15 season to date. The outcast cult street brand is committed to casting apparent misfits, models of varying shapes, colors and sizes, and for the AW15 collection the brand also featured in a dreamy gender-crossing makeup look. We look forward to see where HBA is going to take their unconventional outlook next. /Ada Källgren


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