On our minds: Clothes for heroes

Posted in Style
by adakallgren on 20 February, 2015

20 pieces made from archival fabric from Westwood's Gold Label collections.

On our minds is Vivienne Westwood’s new-old collection for Opening Ceremony. The British Dame of Punk teamed up with the US retailer over a unisex collection of 20 reissued pieces from Westwood’s infamous World’s End boutique dating back from the 70s and 80s. The ”Clothes for Heroes” edit is like all other pieces at World’s End made from archival fabric that has been carried over from Westwood’s Gold Label collections. More than just promoting recycling of fabrics, we feel that the re-curation of these vintage pieces sold at a new retailer in a new context is an interesting concept that highlights their recurring cultural relevance. Worth noting is also that the line is promoted in a shoot by Balarama Heller, a photographer who purposefully aligns himself with brands that are committed to sustainability. Read more here. /Ada Källgren


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