A passion for genuine handcraft.

Swedish textile artist Märta Måås-Fjetterström has teamed up with Swedish fashion brand Hope to create a concept that is a part of Hope’s SS15 collection. Some of Märta Måås Fjetterström’s iconic patterns are integrated in the clothes, which gives them a new dimension. They share a passion for genuine handiwork and that’s where the collaboration began, says Ann Ringstrand, founder and creative director at Hope. After seeing a specific pattern from Märta Måås-Fjätterström, Ann instantly saw a potential of working together. The inspiration is a mixture of national romanticism and modern digital design and is therefore named “Swedish Tribe”.

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The collection is now available online and in all Hope shops.

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Words by Hanna Karlsson


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