A passion for genuine handcraft.

Swedish textile artist Märta Måås-Fjetterström has teamed up with Swedish fashion brand Hope to create a concept that is a part of Hope’s SS15 collection. Some of Märta Måås Fjetterström’s iconic patterns are integrated in the clothes, which gives them a new dimension. They share a passion for genuine handiwork and that’s where the collaboration began, says Ann Ringstrand, founder and creative director at Hope. After seeing a specific pattern from Märta Måås-Fjätterström, Ann instantly saw a potential of working together. The inspiration is a mixture of national romanticism and modern digital design and is therefore named “Swedish Tribe”.


The collection is now available online and in all Hope shops.


Words by Hanna Karlsson

No Comments

Related reading

Style — 30 September, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.