Will Paula Schneider shape up American Apparel?

After the recent exit of American Apparel’s much disputed founder and CEO Dov Charney we look with hope to his successor Paula Schneider to shape up the cross-seasonal basics brand. With the vision to keep the brand’s provocative edge but with less skin on show, the apparel industry veteran is planning to focus marketing activities towards social issues including gay rights and anti-bullying in addition to pushing the chain’s Made in America perk to remind consumers of its humane factory worker conditions. Schneider is also looking to explore creative collaboration opportunities with artists and designers. More here. /Ada Källgren


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