On our minds: American Apparel’s desexualisation
Will Paula Schneider shape up American Apparel?
After the recent exit of American Apparel’s much disputed founder and CEO Dov Charney we look with hope to his successor Paula Schneider to shape up the cross-seasonal basics brand. With the vision to keep the brand’s provocative edge but with less skin on show, the apparel industry veteran is planning to focus marketing activities towards social issues including gay rights and anti-bullying in addition to pushing the chain’s Made in America perk to remind consumers of its humane factory worker conditions. Schneider is also looking to explore creative collaboration opportunities with artists and designers. More here. /Ada Källgren
Make it last x Circulose Jacket
Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.