Emma Elwin

Notes from a Swedish stylist


Posted in Life
by Emma Elwin on 10 February, 2015

The Good project

I’m very happy to be one of Gina Tricot’s “It Girls” for spring – and to take part in the launch of the company’s new organic collection! With an initiative called the Good project, Gina Tricot works for a more sustainable approach to fashion. I’ve gotten the honour of styling a completely organic collection, and to discuss the future of fashion together with Gina Tricot, a company with a very broad reach – let’s spread the message! The organic collection will be launched 9 April. Stay tuned!

Skärmavbild-2015-02-03-kl.-08.48.43-kopiera kopiera


Ninna: Congratulations! That's big.
February 10, 2015

Johanne: Hi Emma! Congrats!! I was just wondering- What is 'organic' really? Per definition it doesn't really mean anything, it is just a nice title. Is it a 'sustainable' collection, is it 'fairtraid', is it made by people in a safe environment who are paid properly? Are the garments produced sans chemicals and non-ecofriendly fabrics? Is the collection shipped to Scandinavia in an environment friendly transport? Where are the garments produced? Are they produced to last a lifetime? Would be nice to know!!
February 10, 2015

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