Equally made with great attention to sustainable details.
On our minds is Reformation’s recently announced new lower-priced line named Obvious. Founder and Creative Director Yael Aflalo means that comments on Instagram about the brand’s high price points made her initiate the cheaper range to enable more fans to buy into the brand. The range comprises of wardrobe stables and like the main line, the Obvious is equally made with great attention to sustainable details. Even though we are not convinced that lower price points encouraging people buy more makes sustainable sense we hope that Obvious will help challenge the perception of conscious fashion as being ”too expensive”, and we especially like this look. More here. /Ada Källgren
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.