Equally made with great attention to sustainable details.

On our minds is Reformation’s recently announced new lower-priced line named Obvious. Founder and Creative Director Yael Aflalo means that comments on Instagram about the brand’s high price points made her initiate the cheaper range to enable more fans to buy into the brand. The range comprises of wardrobe stables and like the main line, the Obvious is equally made with great attention to sustainable details. Even though we are not convinced that lower price points encouraging people buy more makes sustainable sense we hope that Obvious will help challenge the perception of conscious fashion as being ”too expensive”, and we especially like this look. More here. /Ada Källgren

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