It's a new beginning – and we like it


Backstage at Whyred. Photo by Beata Holmgren/

The first day of Stockholm fashion week gave us a serious reminder of the importance of classics and pieces that last. Here are our three favourites.


Backstage at Filippa K. Photo by Isabelle Minou/

Filippa K  – everyday luxe 

Filippa Ks quest in the fall of 2015 to combine a contemporary take on 70s cool with inspiration from the works of Henri Rousseau turns out beautifully, effortlessly. Filippa K believes in long lasting and simple style – and manages to carry their motto out with materials that are rich in structure and subtly luxurious. There are plenty of future staples in Filippa K aw15.


Backstage at Whyred. Photo by Beata Holmgren/

Whyred – master of outerwear

We have a thing for classic pieces, and Whyred has always been a brand to count on when it comes timeless coats; coats that you don’t want to replace the next season. Whyred, showcasing its AW15 collection at Berns, presented us with a number of coats with that classic feel to it. The masculine silhouette combined with a feminine vibe and width allows for layers underneath, whilst still feeling dressed.


Backstage at Stylein. Photo by Isabelle Minou/

Stylein – all grown up 

Elin Nyström Alemdar started her journey with Stylein in New York City ten years ago. In the aw15 collection, she celebrates her roots by going back to where it all started. It’s a new beginning – and it shows. There’s a feel of a new era to the limited number of key pieces that are intimatey presented by Elin herself. It seems there’s a new emphasis on timeless pieces and more grown up cuts. We are looking forward to this new journey.

Words by Hanna Karlsson and Lisa Corneliusson

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