Now, they have taken the brand to a new level.

Deadwood has since the launch in 2012 focused on sustainable fashion. The first initiative was to create a leather jacket out of recycled leather. Now, they have taken the brand to a new level, namely a denim collection with focal point on three relevant aspects: fit, feel and ecological sustainability. Deadwood wants to create a wardrobe that is sustainable and therefore, the jeans are created with organic cotton, without compromising the fit.

Deadwood will initially launch a preview – a pair of jeans in two different washes – one in black and one in a stonewashed grey-black color. 200 pairs will be released in a limited edition, only available on Deadwoods webshop.

Visit Deadwoods website here.

Words by Hanna Karlsson

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