The twelve piece collection from Reformation makes us long for new year's eve (and that rarely happens).

On our minds is Reformation’s fine 70s inspired line for New Year’s Eve 2014. The 12-piece collection of mostly dresses is, in line with the rest of the label’s offering, made sustainably from dead stock materials with printed georgettes, slinky jersey, and metallic in particular. The brand (which was also a runner up of the recent Council of Fashion Designers of America’s Eco-Fashion Challenge award) puts a large emphasis on limiting dead stock not only by incorporating such materials into their collections but by keeping their stock levels low with a fast turnaround (not a dissimiliar operation from that of Zara). We love the collection and the brand’s sustainable take on a sucessful fast fashion business model. More here and here.  /Ada Källgren

 reformation nye2 2

No Comments

Related reading

Style — 30 September, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.