On our minds: Normcore

Posted in Style
by adakallgren on 24 December, 2014

However one evaluates the concept of "normcore", the trend is essentially a reaction to fashion oversaturation.

On our minds is Normcore, the renowned (non-)trend defined by Vogue as ”bland anti-style” which has recently been recognised as one of the most googled words in 2014. The concept, which was initially referring to an emerging lifestyle attitude of finding liberation in being nothing special, has, in a fashion context, been argued back and forth as to whether it is referring to a ”true normalcy” don’t-give-a-fashion-damn or a studied simplicity whereby people are looking to stand out by blending in. Either way, the trend is essentially a reaction to fashion oversaturation resulting from ever faster-changing fashion trends, and we do appreciate it for reiterating the value of comfortable, well-designed and easy-to-match basics and classics. More here. /Ada Källgren

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