Customers were encouraged to bring their used Patagonia clothing and change them for other garments.
Needless to say we are unimpressed by the seasonal shopping hysteria and the consumption triggers like ”Black Friday” that comes with it. Therefore we were happy to see some innovation this Black Friday in the form of a clothes swap event arranged by Patagonia and sharing economy app Yerdle. In eight major US cities, customers were encouraged to bring their used Patagonia clothing to one of the Worn Wear swaps and exchange them for other garments off the rail or for Yerdle credit, and thus avoid buying new. The company means that by creating high quality, durable products that accumulate meaning through extended use, the garments become greater than the sum of their threads, making them better than new. More here. /Ada Källgren
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.