On our minds: Black Friday

Posted in Style
by adakallgren on 1 December, 2014

Customers were encouraged to bring their used Patagonia clothing and change them for other garments.

Needless to say we are unimpressed by the seasonal shopping hysteria and the consumption triggers like ”Black Friday” that comes with it. Therefore we were happy to see some innovation this Black Friday in the form of a clothes swap event arranged by Patagonia and sharing economy app Yerdle. In eight major US cities, customers were encouraged to bring their used Patagonia clothing to one of the Worn Wear swaps and exchange them for other garments off the rail or for Yerdle credit, and thus avoid buying new. The company means that by creating high quality, durable products that accumulate meaning through extended use, the garments become greater than the sum of their threads, making them better than new. More here. /Ada Källgren


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