On our minds: Everlane on Snapchat

Posted in Style
by adakallgren on 21 November, 2014

Make it last embraces the idea and looks forward to an unedited insight to this innovative brand.

One of our go-to brands for basics, Everlane, recently announced that they are making Snapchat their main social media channel as of now. In contrast to Instagram and Facebook, Snapchat offers raw, live, un-edited footage, which according to the brand is a cohesive channel for them to showcase their general radical approach to transparency. Even though no footage can be fully transparent nor objective, we embrace the idea and look forward to an unedited insight to this innovative brand. /Ada Källgren


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