Not only does the Max Mara initiative save tons of plastic from going to landfill, it also demonstrates an innovative sustainable outcome from aligning technology and creativity.
We were happy to learn about Weekend Max Mara’s AW14 collection which features garments made with Newlife polyester yarn, a material derived from post-consumer PET bottles sourced and converted in Italy. Not only does the initiative save tons of plastic from going to landfill, it also demonstrates an innovative sustainable outcome from aligning technology and creativity. More here. /Ada Källgren
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.