Emma Elwin

Notes from a Swedish stylist

Long-term commitment

Posted in Style
by Emma Elwin on 6 November, 2014

They should be cared for, loved, and handed down to the next generation


I just love this interview with Stella McCartney. She’s talking to Paula Reed, fashion director of online retailer MyTheresa, about why she doesn’t believe in fast-fashion. Watch it here!

“When I design, it’s about designing pieces that are stand-out, staple, long-term commitments in your life. They’re made beautifully in the finest places in the world and should be cared for, loved, and handed down to the next generation. So for me, it’s not about ‘wear now, buy now’ or whatever. It’s about buy[ing] whenever you can buy it, whenever works for you, and wear it forever.”


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