Same product – less impact on the environment


From spring/summer 2015 all MTWTFSS WEEKDAY five-pocket jeans will be made from sustainable denim.

Weekday has designed jeans for more than a decade, and it’s a process of constant refinement. For spring, they’re taking a big step towards more transparency and sustainability, so that ”the customers won’t have to choose between the fashion they want and the values they have”.

All jeans from SS15 will be made from organic or recycled cotton. Same product – less impact on the environment. ”This is a small step towards a better future, but we hope it will make a big difference to our customers.”

The first pairs will be in stores in the beginning of December.

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