Complete with the marks where he keeps his cigarette packet in the back pocket
Isn’t this the sweetest tradition:
“Every Christmas Louise Trotter, Creative Director at Joseph, presents her husband, Yuske, with a brand new pair of APC jeans in raw denim. And every Christmas he gifts her the previous year’s pair, painstakingly worn in, complete with the marks where he keeps his cigarette packet in the back pocket.”
I have a few friends who swear by those raw APC jeans, and yes, they to get better with time. Right now, as in every single day right now, I’m wearing a pair of jeans that I found at my family’s summer house, in a bag where my mom keeps old jeans that she’ll eventually make something out of. I’m guessing they are my sister’s… They’ve been patched up a few times and are just perfect. I hope you don’t mind M… <3 <3
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.