Today’s must read

Posted in Style
by Lisa Corneliusson on 2 October, 2014

Sustainability is embedded in the very concept of luxury

There’s so much happening when it comes to changing mindsets in the fashion industry. There really is. Today’s must read is a letter from Marie-Claire Daveu, chief sustainability officer and head of international institutional affairs at Kering. Kering, formerly known as PPR, operating high-end labels like Alexander McQueen, Gucci, Saint Laurent, Balenciaga and Stella McCartney, wants to be the world’s most sustainable luxury-goods conglomerate, Daveu stated at the Copenhagen Fashion Summit earlier this year. One of the goals are to achieve 100 percent sustainable sourcing of its gold, diamonds, leather, skins and furs, as well as paper and packaging across all its brands by 2016.

In the BoF piece, Marie-Claire Daveu states a few important and often misunderstood facts:

  • Sustainability is embedded in the very concept of luxury: the long-lasting endurance is a cornerstone of luxury.
  • It does not only make sense to put sustainability at the core of fashion because of the state of the planet. Or, because “you have to” as a company, as a part of your “reputational risk management”. It also makes good business sense. It’s about reassessing access to resources, efficiency and innovation across supply chains – and brand value.
  • The key to it all is collaboration between industry peers, suppliers, civil society, academics and governments, to scale up positive impacts.

Words by Lisa Corneliusson

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