Tid kvar —

Högsta bud —

Timeless

Buy less, choose well — 6 June, 2016

Autumn news

Emma is longing for the perfect white knitted sweater.

Buy less, choose well — 5 May, 2016

Swimsuit season

The summery weather is making Emma Elwin long for days on the…

Buy less, choose well — 6 April, 2016

Pick’s of the day

My dream coats

Style — 2 September, 2015

Gucci bamboo

Bamboo backpack

Outfits — 8 April, 2015

Dealing with details

You know how the details lift an outfit?

Interviews — 8 April, 2015

How they make it last: Linda Rodin

Don’t accept every plastic bag at every stop, says Linda Rodin about…

Style — 19 March, 2015

What’s the thing about shoes?

My boots from Céline, bought in New York three years ago, are…

Lifestyle — 19 January, 2015

True classics

Emma did get some nice Christmas gifts.

Interviews — 14 January, 2015

How they make it last: Carin Rodebjer

I want to own things that make my life easier

Buy less, choose well — 7 November, 2014

Best of basics: The perfect white shirt

Three things to look for in a shirt

Buy less, choose well — 5 November, 2014

Back to basic: The wool coat

Keeping warm is easy

Inspiration — 1 November, 2014

Knits obsessions

I don’t think any of you guys missed the big knit-feast that’s…

Buy less, choose well — 13 October, 2014

Pick of the day

Bag, Okapi. The other week I got a tip about this South…

Beauty — 30 September, 2014

Timeless looks with Elsa

Elsa models some classic fall looks – with all organic and natural products.