“One Bag Habit” Is the Latest Addition to the Anti Plastic Bag Movement
H&M, Lindex and KappAhl are making a joint contribution: One Bag Habit…
Ready For the Weekend
The perfect sustainable Friday night dress!
How Sustainable Is the H&M Conscious Exclusive Collection?
The new H&M Conscious Exclusive collection is launching today and we've taken…
The Edits: H&M Conscious Exclusive 2017
Our favorite pieces from the H&M Conscious Exclusive Collection that will be…
On our minds: The Swedish Olympic look
The Swedish team sported sustainable outfits for the Rio games opening ceremony.
On our minds: India taps fast fashion
Top Indian retailers are looking to tap into the fast fashion business…
On our minds: Detox Catwalk
Where fashion brands are celebrated for making efforts to clean up their…
On our minds: Fashion’s threat to world forests
Canadian forestry non-profit Canopy highlights the fashion industry's links to deforestation.
The only make up Emma is wearing right now.
The Edits: Sunglasses
Our favorite sustainable sunglasses right now.
On our minds: Luxury fashion lacks transparency
It shows some key high street retailers rank better on the transparency…
Editor’s letter by Lisa: Buy less, discuss more
With Fashion Revolution week and Fashion Transformation Week coming up, Lisa thinks…
On our minds: H&M <3 World Recycle Week
In their attempt to collect 1,000 tons of old, recyclable textiles, H&M…
M.I.A joins H&M for World Recycle Week
H&M teams up with the artist M.I.A for World Recycle Week.
Jeans, turtleneck and a peacoat
On our minds: H&M Conscious Beauty
Complementing their Conscious clothing line, H&M Conscious Beauty covers everyday essentials such…
The Edits: Denim
Our favorite denim pieces right now.
Made in USA
The Chunky Knit
The Edits: New Year’s Eve Party Outfits
Happy New Year!
On our minds: more recycling on the high street
& Other Stories is the latest high street retailer to encourage their…
The Edits: Autumn jackets
Our favorite conscious styles right now.
H&M launches conscious denim
There are no rules in fashion but one - recycle your clothes
Creative direction, store event & advertorial.
The Edits: Swimwear
Easy breezy looks for summer.
Eternal Flame: Paula Björk
"It was actually one of few things besides clothes that I brought…
Ask the expert: What is “circular fashion”?
What is a "circular fashion consumer"? Make it last's sustainability expert Anna…
Ask the expert: H&M and sustainability
H&M recently launched its Conscious Actions. Make it last reads it.
Ann-Sofie Johansson, H&M: “I think genderless fashion could be the future”
More and more fashion is getting timeless, says H&M Creative Advisor Ann-Sofie…
New year, new hair
Last week I cut all my damaged saltwater eaten hair off, and…
H&M Conscious Exclusive – the collection in full
In one month, the 2015 edition of H&M Conscious Exclusive sees the…
Ask the expert: What is a “closed loop” – and does the approach work?
There's a lot of talk about “closed loops” for the fashion industry.…
High neck swimsuit
In Cape town I was wearing it at the beach – and for…
Eternal Flame: Lina Wall Borgenbring
I was really sad when I thought I'd lost them forever
Ask the expert: predictions for the future of sustainable fashion
What will happen in the fashion industry in terms of sustainability in…
How they make it last: Efva Attling
I’m like Pippi Longstocking going for a treasure hunt!
Ask the expert: all these new clothes
How can we do more with less?
How they make it last: Trine Kjaer
We wash our clothes way too much in the Western world, and it's bad…
Helena Helmersson: “We should try to be good citizens”
We need to make it easier for customers to grasp what is…
Ask the expert: are there any guarantees for sustainability?
Companies with more transparent supply chains can normally provide better guarantees.
Back to basic: The wool coat
Keeping warm is easy
I’m so happy with this blazer that I found at Beyond Retro a…
Emma Elwin: The weekly list
Building the perfect wardrobe that will last for years starts with a…
How they make it last: Pamela Bellafesta
I'm working on having just five stars.
Back to basic: The t-shirt
A fine knitted jersey stitch.
Emma Elwin: The weekly list
Recycled denim and sustainable luxury handbags
Pick of the day
I’m really in to blazers right now. This one really caught my…
Friday at the office
Today I’ve been wearing my favorite jeans from Acne Studios and a…
H&M Conscious Denim launch in Stockholm
Go green wear blueMake it last teamed up with H&M to launch…
One of my favorit garments for the fall is this long knitted cardigan…
Ask the expert: three steps before purchase
Three steps that should, at best, be taken before making a purchase…
Fall favorites with Cecilia
Our favorite fall looks.
H&M Conscious Denim x Make it last
In collaboration with H&M, Make it last picks favourites from the new…
Jacka, Massimo Dutti. Tröja, Soft Goat. Byxor H&M conscious. Skor, Adidas.
Linne & byxor, Totême. Kappa, H&M. Väska, Stella McCartney. Ljus, Le Labo. Bronzer,…
Igår var minst sagt ganska stressig med alla förberedelser för nästa veckans…
Ett till favoritplagg den här sommaren har varit den här singoalla skjortan.…
Tröja, H&M. Shorts, Levi’s. Har blivit kompis med mina gamla jeansshorts från…
TAKE ME BACK
Emma longing for warmer days!
Necessär, Bottega Veneta. Bok, Rizzoli Carine Roitfeld. Kjol, H&M. Halsband, Lulu Frost.…