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Fashion

Style — 25 July, 2017

Cause & Effect – A Must-Read this Summer!

This is the magazine we should all be binge-reading right now.

Style — 19 July, 2017

BRAND TO WATCH: Mandkhai

With goat–to-garment transparency, Mandkhai appropriates cashmere for Spring/Summer wear.

Life — 15 July, 2017

Why a Menstrual Cup is the Most Sustainable and Feminist Option

Monki has launched a new campaign, celebrating the menstrual cup, to end…

Style — 13 July, 2017

The Edits: Eco-friendly Shades

Sustainable sunglasses to wear this summer!

Style — 12 July, 2017

BRAND TO WATCH: Calla Haynes

Calla Haynes has repurposed the couture-like fabrics from her past collections –…

Style — 12 July, 2017

Can I Wear the Same Outfit Every Day?

Emma deep dives into her wardrobe to find "the perfect everyday outfit".

Style — 7 July, 2017

Tencel Polo Shirt + Blue Jeans

This might be the perfect outfit for Swedish summer weather!

Style — 5 July, 2017

BRAND TO WATCH: Linea Germania

Linea Germania is making silk scarves relevant again.

Style — 4 July, 2017

Conscious and All-White for a Summer Wedding or Party

Are you getting married or just going to a summer party? There's…

Style — 1 July, 2017

Packing Light

Emma is planning to pack light for her upcoming trips.

Style — 30 June, 2017

Aikido Pro/Bianca Jagger

Emma shares her favorite look from the new Wacay collection.

Style — 29 June, 2017

Top Three Things I Treasure

This little trio is at the very top of Emma's favorite-item-list at…

Style — 28 June, 2017

BRAND TO WATCH: By SP

By SP's "imperfect" jewellery is embracing differences and uniqueness.

Style — 21 June, 2017

BRAND TO WATCH: Peet Dullaert

Peet Dullaert's optimistic fashion is more elegant than Eighties.

Outfits — 19 June, 2017

My All-Time Favorite Kick Flare’s

If you ask Emma, this is the ultimate staple for sustainable style…

Style — 19 June, 2017

The Edits: Sustainable Denim

Four sustainable jeans you need to know about!

Style — 16 June, 2017

Why I Love Second Hand

Emma got really lucky when vintage hunting for the perfect knit sweater.

Style — 15 June, 2017

Wood Work

Emma's plastic detox affects her most essential summer accessories too.

Style — 14 June, 2017

BRAND TO WATCH: Nejicommu

Watch brand Nejicommu takes the considered route to keep up with the…

Style — 9 June, 2017

A New Way of Shopping With NO FIRM

The dress Emma is wearing is available via new community brand NO…

Style — 7 June, 2017

BRAND TO WATCH: Snow Peak Apparel

Snow Peak Apparel does “urban” with a dash of unrivaled Japanese cool.

Style — 6 June, 2017

Non-Toxic Sneakers, Yes Please!

Emma has found a pair of sneakers that leaves a much smaller…

Style — 3 June, 2017

Do I Need a Kimono?

Emma's got the perfect throw-on for summer mornings and swims in the…

Style — 2 June, 2017

15 Perfect Picks for a Conscious Vacation Style

Need a wardrobe update before vacation starts? We give you some sustainable,…

Style — 1 June, 2017

Mindful Holiday

Style — 31 May, 2017

BRAND TO WATCH: Sophie Anderson

Sophie Anderson cheers on artisan craft with pom poms.

Style — 30 May, 2017

Can You Make Clothes Out of Chipboard?

Emma has interviewed Betty Norling—inventor of a whole new "textile" made from…

Fashion — 24 May, 2017

BRAND TO WATCH: LUNA DEL PINAL

LUNA DEL PINAL makes waves through ancient weaving.

Style — 19 May, 2017

10 Shopping Bags to Use Instead of Ordinary Plastic

Wondering how to cope in these new times of no plastic bags?…

Style — 18 May, 2017

Timeless Fashion and Furniture at Tôteme

After a visit at the Tôteme HQ, Emma is definitely feeling inspired.…

Style — 17 May, 2017

BRAND TO WATCH: fern fans

fern fans are championing the modern relevance of the fashion fan.

Style — 16 May, 2017

The Edits: All Dressed Up

Here's five sustainable looks we'd like to wear for early summer nights!

Fashion — 15 May, 2017

The Sandal Update

Timeless sandals are the perfect pick for many summers to come!

Style — 12 May, 2017

Wacay Knows Vacation Style

Vacation style perfected—Emma has found a new brand to watch!

Style — 11 May, 2017

Timeless, Sleek and Minimalistic

Timeless pieces with that modern sensibility that defines the sleek and minimalist…

Style — 10 May, 2017

Why Buy a Plastic Bag When You Can Borrow a Better One For Free?

Indiska, the Swedish fashion and interior retailer, askes this as they launch…

Fashion — 10 May, 2017

BRAND TO WATCH: No.One

No.One employs artisanal techniques to make super exclusive sneakers.

Outfits — 10 May, 2017

Endless Summer Inspiration

Spring is in the air, and Emma is feeling inspired as she…

Fashion — 9 May, 2017

Here’s Why Sandqvist Is Now as Fancy as a French Atelier Brand

Swedish bag maker Sandqvist want their products last—longer!

Outfits — 6 May, 2017

A T-Shirt With a History

The reason Emma loves to buy things second hand? Here's one!

Fashion — 4 May, 2017

Weekday’s Creative Director On Their Recycled Swimwear Collection

We asked creative director Louie Lasson to tell us more about the…

Fashion — 3 May, 2017

BRAND TO WATCH: Toogood

Toogood refuses to conform—through uniforms.

Fashion — 3 May, 2017

Make It Last’s Big Fashion Flea Market

On sunday, May 7th, we'll be hosting our biannual fashion flea market.…

Outfits — 2 May, 2017

Outfit on Repeat—Three Times in One Week

Emma is wearing one of her favorite looks on repeat—sustainable and timesaving!

Fashion — 1 May, 2017

9 Cool and Conscious Brands Endorsed by Emma Watson

Check out these ethical and conscious brands worn by Emma Watson for…

Outfits — 30 April, 2017

The Emma Shirt by Hus-Hus

Don't you just love when old pieces are remade into "new" ones?

Fashion — 28 April, 2017

Adorned in Adornment!

How to dress down a pair of statement earrings? Here's one way!

Outfits — 27 April, 2017

Timeless Design

Emma feels like dressing in a '50s vibe for summer!

Fashion — 26 April, 2017

Brand To Watch: Bibi Blangsted

Bibi Blangsted is tapping the underdeveloped segment of women’s luxury shirting.

Outfits — 25 April, 2017

My Go-To Look

Emma is still loving the monochrome Stockholm style!

Fashion — 22 April, 2017

Earth Day is Also Dagmar Decades Launch Day!

House of Dagmar is taking a step towards becoming more circular with…

Fashion — 21 April, 2017

Ready For the Weekend

The perfect sustainable Friday night dress!

Fashion — 3 April, 2017

Vestiaire Collective is Introducing a Global Bag Index

The leading market place for pre-owned luxury fashion has listed the top…

The latest — 29 October, 2014

How they make it last: Stella Kim

Stella Kim is the creative mind behind Sundays with Stella. To Make…

The latest — 8 October, 2014

Complete with the marks

Complete with the marks where he keeps his cigarette packet in the…

The latest — 4 October, 2014

Top story

In between reports on the newly appointed Swedish ministers, and most importantly…

The latest — 1 October, 2014

Going bananas

Take me back to the Chloé banana

The latest — 29 September, 2014

Something for fall

John Patrick has actually given us a manifest

Style — 18 July, 2014

CÉLINE AGAIN

Men hur fint???