Cause & Effect – A Must-Read this Summer!
This is the magazine we should all be binge-reading right now.
BRAND TO WATCH: Mandkhai
With goat–to-garment transparency, Mandkhai appropriates cashmere for Spring/Summer wear.
Why a Menstrual Cup is the Most Sustainable and Feminist Option
Monki has launched a new campaign, celebrating the menstrual cup, to end…
The Edits: Eco-friendly Shades
Sustainable sunglasses to wear this summer!
BRAND TO WATCH: Calla Haynes
Calla Haynes has repurposed the couture-like fabrics from her past collections –…
Can I Wear the Same Outfit Every Day?
Emma deep dives into her wardrobe to find "the perfect everyday outfit".
Tencel Polo Shirt + Blue Jeans
This might be the perfect outfit for Swedish summer weather!
BRAND TO WATCH: Linea Germania
Linea Germania is making silk scarves relevant again.
Conscious and All-White for a Summer Wedding or Party
Are you getting married or just going to a summer party? There's…
Emma is planning to pack light for her upcoming trips.
Aikido Pro/Bianca Jagger
Emma shares her favorite look from the new Wacay collection.
Top Three Things I Treasure
This little trio is at the very top of Emma's favorite-item-list at…
BRAND TO WATCH: By SP
By SP's "imperfect" jewellery is embracing differences and uniqueness.
BRAND TO WATCH: Peet Dullaert
Peet Dullaert's optimistic fashion is more elegant than Eighties.
My All-Time Favorite Kick Flare’s
If you ask Emma, this is the ultimate staple for sustainable style…
The Edits: Sustainable Denim
Four sustainable jeans you need to know about!
Why I Love Second Hand
Emma got really lucky when vintage hunting for the perfect knit sweater.
Emma's plastic detox affects her most essential summer accessories too.
BRAND TO WATCH: Nejicommu
Watch brand Nejicommu takes the considered route to keep up with the…
A New Way of Shopping With NO FIRM
The dress Emma is wearing is available via new community brand NO…
BRAND TO WATCH: Snow Peak Apparel
Snow Peak Apparel does “urban” with a dash of unrivaled Japanese cool.
Non-Toxic Sneakers, Yes Please!
Emma has found a pair of sneakers that leaves a much smaller…
Do I Need a Kimono?
Emma's got the perfect throw-on for summer mornings and swims in the…
15 Perfect Picks for a Conscious Vacation Style
Need a wardrobe update before vacation starts? We give you some sustainable,…
BRAND TO WATCH: Sophie Anderson
Sophie Anderson cheers on artisan craft with pom poms.
Can You Make Clothes Out of Chipboard?
Emma has interviewed Betty Norling—inventor of a whole new "textile" made from…
BRAND TO WATCH: LUNA DEL PINAL
LUNA DEL PINAL makes waves through ancient weaving.
10 Shopping Bags to Use Instead of Ordinary Plastic
Wondering how to cope in these new times of no plastic bags?…
Timeless Fashion and Furniture at Tôteme
After a visit at the Tôteme HQ, Emma is definitely feeling inspired.…
BRAND TO WATCH: fern fans
fern fans are championing the modern relevance of the fashion fan.
The Edits: All Dressed Up
Here's five sustainable looks we'd like to wear for early summer nights!
The Sandal Update
Timeless sandals are the perfect pick for many summers to come!
Wacay Knows Vacation Style
Vacation style perfected—Emma has found a new brand to watch!
Timeless, Sleek and Minimalistic
Timeless pieces with that modern sensibility that defines the sleek and minimalist…
Why Buy a Plastic Bag When You Can Borrow a Better One For Free?
Indiska, the Swedish fashion and interior retailer, askes this as they launch…
BRAND TO WATCH: No.One
No.One employs artisanal techniques to make super exclusive sneakers.
Endless Summer Inspiration
Spring is in the air, and Emma is feeling inspired as she…
Here’s Why Sandqvist Is Now as Fancy as a French Atelier Brand
Swedish bag maker Sandqvist want their products last—longer!
A T-Shirt With a History
The reason Emma loves to buy things second hand? Here's one!
Weekday’s Creative Director On Their Recycled Swimwear Collection
We asked creative director Louie Lasson to tell us more about the…
BRAND TO WATCH: Toogood
Toogood refuses to conform—through uniforms.
Make It Last’s Big Fashion Flea Market
On sunday, May 7th, we'll be hosting our biannual fashion flea market.…
Outfit on Repeat—Three Times in One Week
Emma is wearing one of her favorite looks on repeat—sustainable and timesaving!
9 Cool and Conscious Brands Endorsed by Emma Watson
Check out these ethical and conscious brands worn by Emma Watson for…
The Emma Shirt by Hus-Hus
Don't you just love when old pieces are remade into "new" ones?
Adorned in Adornment!
How to dress down a pair of statement earrings? Here's one way!
Emma feels like dressing in a '50s vibe for summer!
Brand To Watch: Bibi Blangsted
Bibi Blangsted is tapping the underdeveloped segment of women’s luxury shirting.
My Go-To Look
Emma is still loving the monochrome Stockholm style!
Earth Day is Also Dagmar Decades Launch Day!
House of Dagmar is taking a step towards becoming more circular with…
Ready For the Weekend
The perfect sustainable Friday night dress!
Vestiaire Collective is Introducing a Global Bag Index
The leading market place for pre-owned luxury fashion has listed the top…
How they make it last: Stella Kim
Stella Kim is the creative mind behind Sundays with Stella. To Make…
Complete with the marks
Complete with the marks where he keeps his cigarette packet in the…
In between reports on the newly appointed Swedish ministers, and most importantly…
Take me back to the Chloé banana
Something for fall
John Patrick has actually given us a manifest
Men hur fint???