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Fashion

Outfits — 25 April, 2017

My Go-To Look

Emma is still loving the monochrome Stockholm style!

Style — 24 April, 2017

Make it last’s Fashion Flea Market—Save the Date!

Here's all you need to know about the spring edition of our…

Buy less, choose well — 22 April, 2017

Should I Feel Guilty?

Emma is rarely buying anything brand new, but for these shoes she…

Buy less, choose well — 22 April, 2017

Earth Day is Also Dagmar Decades Launch Day!

House of Dagmar is taking a step towards becoming more circular with…

Buy less, choose well — 21 April, 2017

Ready For the Weekend

The perfect sustainable Friday night dress!

Fashion — 21 April, 2017

Blue Jeans, Remade!

There's a new denim trend that Emma has singled out as the…

Buy less, choose well — 20 April, 2017

How Sustainable Is the H&M Conscious Exclusive Collection?

The new H&M Conscious Exclusive collection is launching today and we've taken…

Buy less, choose well — 19 April, 2017

Brand to watch: e.a.seawear

e.a.seawear unites crocheting with contemporary design; handicraft with profit; and grandma’s with…

Buy less, choose well — 18 April, 2017

Recycled Swimwear

Are you in search of some new swimwear for the summer holidays?…

The edits — 18 April, 2017

The Edits: Smokey Eyes

Four ways to get smokey eyes using conscious makeup only!

Buy less, choose well — 14 April, 2017

Residus Makes Dresses Out of Left Over Fabric

Circular fashion comes in many forms! We met Elin Mohlander of Residus…

Style — 14 April, 2017

Bag It!

Wondering what Emma will be carrying her stuff around in for the…

Outfits — 13 April, 2017

An Oldie But Goodie

Emma's favorite outfit is made up by two of her most loved…

Buy less, choose well — 12 April, 2017

Brand to watch: HaaT

HaaT is an artisan brand under Issey Miyake Inc. uniting heritage techniques…

Buy less, choose well — 10 April, 2017

365 Days, No Shopping. Would You Take the Challenge?

We have found the Instagram account you really need to follow right…

Buy less, choose well — 10 April, 2017

Sun’s Out, Recycled Shades On!

Emma has spotted a new trend: glasses made out of recycled materials.

Outfits — 7 April, 2017

Give a Little

Emma is sharing one of her all-time favorite outfits as well as…

Fashion — 6 April, 2017

Emma Watson Wears All Blues for Press Tour

The Swedish jewelry brand is launching a sustainable collection inspired by the…

Second hand — 6 April, 2017

5 Vintage Furniture Finds We Would Love to Put in Our Homes

We got lost in the furniture jungle and came back with a…

Style — 5 April, 2017

Gala Night and I’m Wearing Adornment

Emma is going to the Global Change Awards wearing her new favorite…

Fashion — 5 April, 2017

Aplace is Entering the Second Hand Business With New Store Concept

The retailer for Scandinavian fashion design is opening up their first second…

Buy less, choose well — 5 April, 2017

Brand to watch: Lutz Huelle

Lutz Huelle's repurposed garments are playfully lifting the mood for spring.