Buy less, choose well
Recycled wool coat
Buy a coat made from recycled wool!
Peacoat, gloves and sneakers.
Stay stylish in leather-free footwear – here are our top picks.
Brand directory picks: Nudie Jeans
Nudie's boundary-pushing new denim line made with hemp, bamboo linen and paper…
The one and only
A lifelong favourite, the cosy knit
Back to work
If I would be going to the office tomorrow I would like…
Eleven plastic bottles makes…
A backpack spun from one single tread.
Let us all fall in love with these beautiful organic underwear.
Get to know: Riyka
This week we introduce a vibrant, high quality brand with an impressive…
Get to know: MYR
A small-scale maker of bags in organic vegetable tanned leather. Meet MYR!
Get to know: Nudie Jeans
Every week we salute brands included in our Sustainable Brand Index. In…
This week's Index highlight is a favorite of Emma's.
Emma is longing for the perfect white knitted sweater.
Pick of the day
Emma is in love this sustainable knitted alpaca sweater.
Summertime, and the livin’ is easy
Emma is grateful for the sunny days and loose dresses.
Get to know: Freedom of Animals
Freedom of Animals wants to offer distinct and purposeful designs that comply…
Tradera Trend featuring Nina Campioni
It's the third week with Nina Campioni as Tradera Trend's guest seller…
Emma finds a brand that makes beautiful accessories from the very durable…
The boomerang effect
Emma thinks that one's trash is another one's treasure.
Get to know: Under The Same Sun
Every week we highlight a brand from our Sustainable Brand Index. Under…
For a good cause
Emma Elwin shares her favorites from this weeks Tradera auctions.
A golden lining
Emma Elwin about hair accessories, hay fever and pregnancy ache.
Get to know: EoE
Each week Make it last introduces a featured brand from our Sustainable…
The organic t-shirt
Emma Elwin tells us where you can find the perfect white organic…