Tid kvar —

Högsta bud —

Emma Elwin

Notes from a Swedish stylist


My Summer With Mini

Posted in Life
by Emma Elwin on 30 August, 2018

It’s the 5th of July and we are so excited and ready to go. The car is packed with surfboards, wetsuits, baby bed and plenty of other stuff one needs on a five-week vacation. The one thing that is a bit shocking to me is that there is still plenty of room in the car. I mean this is a car named Mini, but this is not a car that feels in any way claustrophobic, quite the opposite, backing out of the driveway I actually see the entire back window – no bags in the way of the view.

We are going on a road trip to France followed by five weeks in our favourite town Biarritz. We try to drive down every summer instead of flying, trying not to contribute to more carbonyxide that necessary but still doing what we love – surf.

Before we left home we marked down all the stops on the drive down where we could charge the car so that we can drive on electricity as much. The 30-hour drive down with a two-year-old might sound like a nightmare, but thanks to Pippi long stocking and one four hour break at a playground in Germany – we manage to arrive 35-hours later just in time for the evening surf.

Driving the Mini cooper countryman is pure joy – it feels like driving an SUV since its a bit higher than most cars, but without being heavy. It feels like driving a rised up go-cart, in a good way! And when running on electricity it’s so quiet that having a conversation over Pippi singing sjörövar-fabbe at the top of her lungs is no problem at all.

During our stay in Biarritz, we get around everywhere only driving in electricity and finding places to charge was not a problem and finally, I have to say – I love driving this car!

#LifeWithMini #MiniSverige #Collaboration

Why This Blouse Is a Winner For Summer

Posted in Style
by Emma Elwin on 14 August, 2018

Blouse, Arket. 

This summer, I tried to pack as little as possible, and really tried to be as creative as I could with the few things I brought with me on my trip to France. I used most things a lot, but there was one particular garment that quickly became a favorite. I wouldn’t describe it as a soft cotton blouse, rather the opposite. The stiff organic cotton fabric creates an airy silhouette that is not too romantic, and this is just the kind of blouse I love. I realized quite quickly that I could also wear the blouse back to front, and therefor removed the tag in the neck. Might not sound like a big revelation, but it’s garments like these that I live for – multi-use for the win! 

After analyzing what it is with this garment that makes it so useable, I’ve nailed it down to this: The cut is classic yet flirting with the daring volume and bold silhouette of our time, and the fabric is elegant yet durable. So, these are the criteria I’ll consider when packing for my next vacation. 


Indigo Children

Posted in Style
by Emma Elwin on 19 May, 2018

My favorite comfort-garment of all times, and the piece I always return too. These dungarees have traveled the world with me. Here paired with my favorite indigo colored sweatshirt from high-quality brand Wacay.


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