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Emma Elwin

Notes from a Swedish stylist


Skin Treat – 100% Vegan Beauty

Posted in Beauty
by Emma Elwin on 18 September, 2018

Kicks won my heart over a few months back when I learned that you can return your old cosmetic waste – such as nail polish, perfume, hairspray and hair color – for recycling at most of their stores. Now they’ve just launched Skin Treat – a new vegan beauty brand with a distinct botanical philosophy that I was very happy to try out last week.

Skin Treat has created a highly effective series of body care made with potent organic ingredients from plant-based sources. They focus on tangible results and visible effects, delivering innovative formulas that are 100% vegan-friendly. The price is very agreeable too, I must say, and the recipes are optimized to be as natural as possible, whilst still fulfilling the high requirements for efficiency, quality and skin-friendliness. All products are paraben and sulphate free, and contain gentle yet effective cleansing agents.

The scent for the ‘Weightless Care’ series is perfect – I’d call it soapy chamomile meets fresh laundry – and in every way better than any perfume I’ve ever tried. My favorite product is the Replenishing Boost Body Butter Light – a smooth, buttery formula made with 97% natural content, like organic avocado oil and cocoa butter, and active naturals like guarana and açai. The lotion is light and makes the skin glow!

#skinntreat.com #kicks.se

Read more here!
Buy here!

In collaboration with Skin Treat.


Cradle to Cradle Gold Certified Collection

Posted in Style
by Emma Elwin on 6 September, 2018

I’m a big fan of perfect basics, and to me, Wolford has signified luxurious skin-wear for as long as I can remember. Always figure-embracing, always in high quality, but with a much wider range of products than the original pure silk and rayon leggings (the core products when the brand launched in 1950).
I love the brand’s innovative knits in leggings, but also in bodies, bras and tops.

When Wolford announced their plans to make circular lingerie and hosiery, I was excited. In the Cradle to Cradle Gold Certified Collection that is about to premiere, Wolford takes their sustainability ambitions to a new level, going from a linear to a circular economy. The brand has been rethinking their entire production process for over four years. The result is a line of products with the same wearing comfort and durability as all Wolford products, but also a Cradle to Cradle approach – with smart ingredients like Lenzing Modal® (cellulose fiber), ROICA™ (modified oil fiber) and Infinito® (modified oil fiber). All these ingredients can be broken down and used again as nutrients for the planet such as humus and biogas.

The loop looks like this: We wear and care for the Cradle to Cradle products, and when their wearing life cycle naturally comes to an end, Wolford collects the products (you will also get a 10 percent discount on your next purchase when you return your Cradle to Cradle products to any of Wolford’s own stores) and make sure they end up in an industrial composting stations. In this process, smart ingredients are returned to the cycle as natural resources.
In this way, the products are part of an infinite cycle and don’t create any waste. Instead of taking new materials, the brand borrows them for the lifetime of the products.

The first products in the Wolford Cradle to Cradle Gold Certified Collection are launched on 15 September: a pair of leggings and a pullover. In February next year, they will be joined by a shirt and a top.

#WolfordBeyondNextSeason #WolfordTribe

In collaboration with Wolford


Calida – I Love Nature

Posted in Style
by Emma Elwin on 3 September, 2018

I’m always on the hunt for perfect white tees in sustainable materials. It’s one of those staples I turn to at least a two or three times a week, and I think I always will. So it has to be perfect. The compostable I LOVE NATURE t-shirt from CALIDA fits right in on the path towards a brighter fashion future.

This t-shirt has not only the Cradle to Cradle, but also the Made in Green Label, and is made out of Micro-Tencel, a very sustainable material because it doesn’t need a lot of water. Tencel is such a great option to for example conventional cotton, and Micro-Tencel is even finer and luxurious to wear. I appreciate that the shirt is certified by globally recognized parties, I wish that all brands would commit to recognized labels, those that really mean something. Except for the sustainable qualities and the mentioned certifications, I love the feel of it. It’s kind of silky on your skin, really soft, but at the same time functional. I think the fact that it’s fully compostable says it all. It’s such an inspiration to see garments that stand the test aesthetically and also are produced in line with what the nature can handle. To me, that’s worth a lot.


Recommended reading

Style — 18 October, 2018

The Edit: Hit the Streets – the Conscious Way

Clashes of colors, textures and patterns – sequins on denim, neon yellow on plaid, recycled leather on wool – makes up a vibrant wardrobe for this fall and beyond.

Style — 17 October, 2018

Brand to Watch: Rafa

Eco luxury at its best: Rafa offers a fully vegan footwear line designed and handcrafted by artisans in Los Angeles.

Style — 16 October, 2018

Mango Follows Up Last Year’s Launch With Another ‘Committed Collection’

In March 2017, Mango launched their first 'Committed Collection'. Now they’re releasing edition number four.

Life — 15 October, 2018

Tamsin Clark of Tenderbooks Makes Shelves Come to Life

An independent bookshop editors love – London-based Tamsin Clark on curating the shop shelves of Tenderbooks.


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