Tid kvar —

Högsta bud —

Emma Elwin

Notes from a Swedish stylist


Amber might be the perfect color for Dylan right now.

Here’s the thing: I love to dress Dylan in crispy bright naturals such as white, beige and pale blue. But lately, I’ve had a change of heart. Not for esthetic reasons—no, I still love to see Dylan in a sheer white linen shirt—but for practical reasons. Since he turned 9 months, his clothes are facing a tougher reality where these orange stains are starting to appear everywhere. And since I rather not spend the little free time I’ve got in the laundry room, I’ve come to the conclusion that I’ll just have to start buying all his clothes in the same colors as the stains: orange.

So, in order to see the matter in a different light, and since I’m not too fond of this color, I did some research on what the color “means”. Here are some upsides to orange:

The color orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow.
Orange relates to ‘gut reaction’ or our gut instincts, as opposed to the physical reaction of red or the mental reaction of yellow.

The color psychology of orange is optimistic and uplifting, rejuvenating our spirit. In fact orange is so optimistic and uplifting that we should all find ways to use it in our everyday life, even if it is just an orange colored pen that we use.
Orange brings spontaneity and a positive outlook on life and is a great color to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.”

In other words, a life where orange is your accent color will give you energy and happiness, and also helps you see life from the bright side. Not too shabby, ey?


First off, I’d like to raise my glass to all the incredible mothers out there. Girls really do run the world—just like B, the soon-to-be mother of three, once stated. On Sunday it’s my first Mother’s Day, and so I’ve listed three things that becoming a mother has meant to me.

One: I now feel like I see the bigger picture in life. I know this sounds totally cliché, BUT, now I tend to focus only on the important stuff when it comes to our everyday life. I still have meltdowns, of course, but the path ahead is clearer than ever before.

Two: One thing that keeps hitting me is the fact that I pre baby thought I was SO busy. And now I wonder what the heck I did with all my spare time? In the two hours that Dylan takes his mid day nap, I get a whole day’s work done.

Three: I never thought I could love someone this much—this little boy is my everything.

The perfect mother day gift: Necklace “women unite”, Drakenberg Sjölin.


One Step Closer to My Dream Garden

Posted in Life
by Emma Elwin on 20 May, 2017

This is the first time in my life that I’ve successfully grown vegetables without killing the plant on the third day. Let me introduce my first homegrown cucumber! To be fair, cucumber is a very easy plant that’s satisfied by a splash of water everyday and not much else.

Since I yet haven’t killed our lemon tree or tomato plant and successfully grew a cucumber, I feel I’m ready to start planning my dream garden. I want to plant strawberries, two apple trees and a small potato field. First off, I’m making a little herb garden outside of our kitchen.

What else should I have in my garden?


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Colorful Details

Posted in Fashion
by Emma Elwin on 19 May, 2017

I usually don’t use that much color when I dress myself, but these are two of my favorite things to wear. I got the loafers six years ago in a second hand shop on Brick lane, and the bracelet comes from Childhood. I think everyone should have one in their accessories collection.


Tôteme is a Swedish brand founded in New York by married couple Elin Kling and Karl Lindman, and let me tell you—I could easily fill up my entire closet with their timeless designs. Now, they’re opening up a new design studio/showroom in the same building as our office!
I find the idea of the design team meeting the customers and getting instant feedback inspiring in more than one way: The customer will get a glimpse of the work process, while the staff will be able to integrate with and get to know the women who shop there.
The large mirror fitting room is covered with Elin Kling’s own mood boards and accessories, placed there to inspire the styling of the garments in the collection. To complement the fashion, they’ve also furnished the room with timeless design pieces that are equally inspiring. Or what do you think?


Organic Satin Blush

Posted in Beauty
by Emma Elwin on 17 May, 2017

I’m really exited to try the new organic beauty line from Estelle & Thild. So far, I’ve tried this blush, and I must say I love the color and feel of it. If you’re looking for some new organic beauty products, I can highly recommend these!


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