Tid kvar —

Högsta bud —

Emma Elwin

Notes from a Swedish stylist


No More Plastic

Posted in Life
by Emma Elwin on 23 July, 2017

I got this bottle a few weeks back and love every aspect of it. It’s easy to bring along, it’s nice to drink from and it’s NOT made of plastic. Here’s a great article you should read on why a plastic bottle should not be an accessory of yours this summer.


Pale Baby Blue

Posted in Life
by Emma Elwin on 18 July, 2017

I just hade to take a picture of these flowers matching my favorite surfboard! Isn’t this a pretty sight? Right now, we are preparing a vegetarian barbecue and a big salad to get ready for tomorrow’s waves.


Surf Days are Good Days

Posted in Life
by Emma Elwin on 17 July, 2017

I wish that surfing was a part of my daily routine: Morning surf, coffee and work. I’m already planning the next surf trip in my head! It really is addictive.


Recommended reading

Style — 21 July, 2017

Sara Robertsson: "What takes longer to create, often lasts longer too"

We’ve asked some of our favorite people to answer 10 questions on matters of style and sustainability!

Style — 19 July, 2017

BRAND TO WATCH: Mandkhai

With goat–to-garment transparency, Mandkhai appropriates cashmere for Spring/Summer wear.

Life — 15 July, 2017

Why a Menstrual Cup is the Most Sustainable and Feminist Option

Monki has launched a new campaign, celebrating the menstrual cup, to end the period stigma.

Style — 13 July, 2017

The Edits: Eco-friendly Shades

Sustainable sunglasses to wear this summer!


One Year as a Parent

Posted in Life
by Emma Elwin on 16 July, 2017

I really don’t know where to start… The days are flying past me and it feels like it was yesterday that we first brought him home. At this point, he is eating with a fork, and he takes my hand to pull me along when he wants to show me something. There are already a few names and words that he likes to repeat. His favorite thing at the moment is to whisper ”quiet” as he puts his finger over his mouth. Another thing I really love is this new tender side he’s showing. I now get so many kisses and cuddles, and it warms my heart like nothing else. He’s changing everyday and loves to explore everything around him.

How I have changed in this past year? This is really just a guess, since it’s too close in time still to see things clearly, but I think that I’ve become more at ease with things that I cannot control. I also feel like multitasking has a whole new meaning. At the same time as I feel that I’ve settled into this new role as a mother, I also feel that my worries have completely changed direction. Dylan is so active and curious—a side I love about him—but will others see him this way? Will he get to be this ball of energy, or will life beat it out of him to make him fit the norm? These are the kinds of questions that occupy my mind at the moment, but not in a stressful way, I just think it’s good be on ones toes. Other that that, I feel pretty much the same as I ever did, strange ha?


The Small Things

Posted in Life
by Emma Elwin on 15 July, 2017

It really is the small things that make life large, right?

We are now living our surf dream here in France. Almost every morning, we go to buy croissants and take a walk to the ocean for a surf check. And almost every night we sit out on the terrace after dinner for a game of cards and a cup of tea with mint leafs we’ve picked from the garden. The mint tea and croissants really are the cherries on top of our beautiful days!


Jeans, second hand. T-shirt and shirt, Filippa K. Knitted sweater, Wood Wood.

I read an article the other day about how much time we spend on getting dressed in the morning. Not only do we waste time doing this, it also causes stress and takes up a lot of your brain activity.
I don’t know if you recognize yourself in this, but I most certainly do. I often wish that I had a school uniform to wear for work. I’ve never been the type of person who can pick out an outfit the night before—I always end up changing it in the morning anyway. I hate that this is an issue for me, and it makes me feel superficial and vain.
In another article I read that successful and intelligent people wear the same outfit everyday, just to save time and headspace (I’m guessing they keep doublets…?). So I spent some time looking through my own wardrobe, just to try and figure out what garments would work for an outfit that I could wear every day for the rest of this year.
The first question I asked myself was: “What color doesn’t show stains too much and is less likely for me to get sick of?” My answer: black or navy. The next question was: “Jeans or slacks?” Well, jeans would be more practical, for sure, but slacks would give a better impression in for example important meetings. Since I’d say I’m more practical than stylish, I decided on jeans—black ones.
To dress up the jeans I first decided on a white oxford shirt, but then realized I would feel a bit stiff only wearing a shirt, so I ended up putting a black t-shirt underneath. And since I’m living in the cold North, I have to bring a knitted sweater pretty anywhere I go. This timeless cashmere crew neck would be perfect for this.
So, this outfit really is three looks in one, and with different accessories I’d say the amount of looks I could achieve are endless.

What outfit would you pick to wear for the rest of the year?


Going Going Gone

Posted in Life
by Emma Elwin on 10 July, 2017

We’re only hours away from doing what we love most: surf, eat, sleep and repeat. I’ll share some pictures as soon as we’ve gotten settled in!


The Thrill of Vintage Furniture

Posted in Life
by Emma Elwin on 8 July, 2017

My house is finally starting to come together!

The crown jewels of my kitchen are these chairs from Børge Mogensen that I found on an auction. I’ve said this before, but getting all our furniture second hand has been such a thrill. We’ve found so many beautiful pieces—and saved a lot of money!


Tencel Polo Shirt + Blue Jeans

Posted in Style
by Emma Elwin on 7 July, 2017

I think this might be the perfect outfit for Swedish summer weather: Tencel polo shirt and worn down jeans. The shirt comes from one of my favorite brands, Filippa K, and I’ve had the jeans for about 7 years. Moments after this picture was taken I accidentally ripped the knee open, but luckily that was nothing my brilliant tailor couldn’t fix!


Second Hand Baby

Posted in Style
by Emma Elwin on 6 July, 2017

I always try to get Dylan’s clothes second hand. Sometimes I come home empty handed, but sometimes I find amazing pieces—like these two. The cotton shirt is light as a feather and the dungarees are made from a fabric that won’t break for nothing!

Cute, right?


The Filippa K Basket Bag

Posted in Style
by Emma Elwin on 5 July, 2017

Basket bag, Filippa K.

Sunshine calls for summer-appropriate accessories, and the basket bag truly is a holiday staple. Whether you’re lounging poolside or going for a trip to the French market, a sun-bleached straw shopper is your perfect go-to. If you shop for more than 300€ in any Filippa K store, this beautiful and timeless custom Filippa K beach bag will be yours (limited availability)!

And hey, don’t forget to check out Filippa K’s brilliant concept Lease the Look that is offered through Filippa K’s online stores in Sweden, Denmark, Finland, Belgium, Germany and the Netherlands. Renting a garment for four days will cost you no more than 400 SEK, and the price includes transportation and laundry—perfect if you need a dress for a summer wedding!

Feature in collaboration with Filippa K.


Packing Light

Posted in Style
by Emma Elwin on 1 July, 2017

The past few years I’ve developed the habit of traveling with cabin luggage only. This is mainly due to my fear of losing a bag full of my favorite garments, but also because of the ease in not having too many things to choose from in the morning. The idea of “the perfect traveling wardrobe” thrills me, and I like the idea of getting as many outfits as possible out of the smallest amount of clothes. So, I thought I’d share some of my favorite pieces that I’ll bring on my journeys this summer.

Would you make it through a week with only the following in your bag?


Aikido Pro/Bianca Jagger

Posted in Style
by Emma Elwin on 30 June, 2017

A few weeks back I helped this new brand Wacay style their look book. I really love to work with the sort of timeless, high quality pieces that defines their design. The white pantsuit is my favorite look from the collection, and when I wear it I feel like an Aikido pro/Bianca Jagger!


Top Three Things I Treasure

Posted in Style
by Emma Elwin on 29 June, 2017

These are my three favorite items of the moment!

I found the shoes in a charity shop, and I really love the bead work on them. I hope there’ll be an occasion to wear them before summer is over (might be at my weeding, actually!) or I’ll just treat them as a piece of art and hang them on the wall of my wardrobe. The timeless black sunglasses from Céline and minty scented sunscreen from Aêsop are my best friends on a sunny day—I wouldn’t leave the house without either of them.

What are the materialistic things you treasure most right now?


Are We There Yet?

Posted in Life
by Emma Elwin on 28 June, 2017

I been living in this sweater for the past weeks.

“Nature gave us one tongue and two ears so we could hear twice as much as we speak.” Epictetus

Sorry for throwing an “inspiring life quote” in you face, I just feel that these words might actually not be absolute bull. I would really love to be a better listener, but somehow the over-sharer in me always takes over the conversation and goes on and on, blabbing. This is something that I don’t like about myself and would love to improve. So, this summer I will try to speak less and listen more. Shouldn’t be too hard, right?

Sorry for being a bit absent here on the blog. The past days we have been on a midsummer holiday at Andrés parents house on the countryside—a well-needed break I might add. Dylan is going through another face of thinking that sleep is for suckers, so both André and me are more like zombies than actual people at this point. The only thing that keeps me going right now is the thought that I’ll soon be able to surf every day. I had to stop counting the remaining days, but (like a certain Carrie) I can’t help but wonder: ‘Are we there yet?’


One of Those Weeks…

Posted in Life
by Emma Elwin on 21 June, 2017

I’m having one of those weeks when the feeling of never being done is haunting me. I’m trying to focus on the fact that our summer holiday is just a few weeks away!

Stella is going on a little holiday herself to visit her mommy and grandmother. Can’t wait to see them all running around playing!


The Perfect Grey Wall Color

Posted in Life
by Emma Elwin on 20 June, 2017

The other week I spent a few days at this beautiful office. The grey walls and pink sofa gave me some well-needed inspiration for our guest room. Would love to find a similar organic grey color for my walls!


Shirt, old one from Acne Archives. Trousers, Boob.

The trousers I designed for Boob have become my favorite go-to comfy-trousers! The other week I wore them with this breezy shirt and sandals—just like wearing sweatpants.


I Need a Touch Up!

Posted in Beauty
by Emma Elwin on 18 June, 2017

Since Dylan came along, getting ready has become sort of a sport. I try not to use that much make up, but since Dylan is teething every other week, getting a full nights sleep is but a memory. So I’ve been looking for something to make me look a little less like a sleepless mom-zombie.
I spent last weekend at the Yves Rocher store and found this foundation thing (I’m not sure what it’s called, hang on!) that’s a light foundation cushion, and I must say it’s magic. It looks super natural and is so easy to apply. One of the ingredients is Babassu oil, and my favorite thing about it is that it locks in moisture and doesn’t clog your pores!


Flowers From My Backyard

Posted in Life
by Emma Elwin on 17 June, 2017

I just spent some time in our garden trying to get rid of some weeds. This didn’t last very long though, since I lost myself in picking flowers. I have to admit that being able to put flowers from my own garden on the table is quite something.


Why I Love Second Hand

Posted in Style
by Emma Elwin on 16 June, 2017

Knit sweater, The Row/Vestiaire collective. Uncolored jeans, Filippa K.

Sometimes, trying to buy most things second hand can be frustrating. When you’ve fallen in love with the perfect garment, you think you’ll never find anything similar second hand. I did, and for days I was obsessed with finding something similar to this chunky knit—something I thought would be impossible. However, someone didn’t share my love for this sweater and so this time the fashion faith was on my side as I found this beauty on Vestiaire Collective for less that half of it’s original price!
This is why a wardrobe clean out is always a good idea. Someone’s trash is someone else’s treasure (although I doubt anyone would call anything from The Row “trash”). Lisa, whom I first saw the knit on, has the exact same one and agrees it’s the perfect piece.


Wood Work

Posted in Style
by Emma Elwin on 15 June, 2017

My plastic detox continues, which is why I love, love, love the brand Carl Oaks that makes these wooden sunglasses. They are light to carry on the nose, has the perfect round shape and the box they came with is not so bad either!


Act Beautiful

Posted in Beauty
by Emma Elwin on 14 June, 2017

What do you do to act more beautiful in your everyday life? That’s the question the people at Yves Rocher wants to ask both themselves and others. To live closer to earth and to care more for the environment is not a “trend” to me—it’s a lifestyle that makes me a lot happier. To act beautiful is to care and to make a difference through small everyday choices.

Yves Rocher has been on the natural beauty market for a long time. A majority of the brand’s products are conceived directly from plants, and the aim is to use the most powerful, active botanical ingredients in order to offer high-quality products for all skin types—this while preserving the environment.To strive every day to develop new products that are more environmentally friendly and more respectful is so important; and by finding new ways, or maybe by going back to old ways, we can make a change.

Yves Rocher is funding a costumer-related project called “Plant for the Planet”. Every time a customer buys a product that’s linked to this project, a tree is planted somewhere around the world. The Yves Rocher Foundation collaborates with more than 30 different, well-chosen, non-governmental organizations to ensure that the right kind of tree is planted in the right place. So far they’ve planted 65 millions trees all over the world and to me, that’s a beautiful act!

 

PROMOTION. This post is presented in collaboration with Yves Rocher.


Surf training is getting serious and I’m trying to get all the paddle training I can out on our lake. To be able to live this close to nature does pure good to every fiber of my being—it clears my head and helps me put life in perspective. This surely sounds like a total cliché, BUT I really do believe that being out in nature makes you a better person.


Face Wash in an Eco Tube

Posted in Beauty
by Emma Elwin on 13 June, 2017

Since last week I’ve been trying out this hydrating face wash from Yves Rocher. It has an eco-friendly packaging designed by Tubex, using a lightweight plastic cap sealed directly on the body of the tube. By removing the head, you save more than 25% of plastic compared to the previous tube, which equals 8 tons of plastic saved per year!


So I’ve been trying out some heat-free, raw and all-natural hairstyles for our wedding this summer. I don’t want to use things like curling irons or do something that needs a ton of hairspray to stay in place. For this try-out, the only “styling product” I used was a hair oil—to give the hair some nice and healthy shine.

Take a look and tell me which one you think I should go for!

These are the few things I used to make the different hairstyles!

I started by washing my hair with shampoo and conditioner the night before I styled it, and even treated it to a 30-minute nourishing re-hydrate clay mask—I really love when I find the time to do that.

Read all about my raw and natural hair routine here! 

This first look is a super easy low-set ponytail. Instead of using an elastic hair band I used pins and some of my hair to tie it together. I gathered the hair loosely at the nape and then I wrapped the loose part around the ponytail and secured the ends with a bobby pin.

For this look I started by separating the top half of hair from the bottom half. Then I twisted it around the base and secured the bun with a few bobby pins and finished by adjusting it to the shape I wanted.

Again I separated the top half of hair from the bottom half and then put the hair buckle on (my favorite). Then I simply folded the lengths in towards the neck and secured it with a few bobby pins. Done!

 

For more useful tips on how to get into a heat free hair routine, check this out


The dress Emma is wearing is available via new community brand NO FIRM—if enough people pre-order it. Such a brilliant idea, if you ask Emma.

As you’ve probably figured out, new business models disrupting traditional ways of doing things in the fashion industry—i.e. producing way too much clothes, way too fast—really excites me.

One new concept that has caught my attention recently is NO FIRM. NO FIRM is something as exciting as a community brand. Launched by psychologists Mikael Jonsson and Tao De La Torre Sola, NO FIRM provides a platform for customers to pre-order garments from a group of independent designers. If enough orders are made, the garment will be put in production. In this way, nothing is produced unless demand is already established. NO FIRM also provides information about the production processes applied by the different independent designers, and make sure that the customer get their ordered garment within three weeks (if it reaches the production stage).

I got the opportunity of trying out a dress from one of NO FIRM’s designers, Martina Cella. It’s only a sample and will only reach the production stage if enough people order it. I really hope so because I want to buy it! So if you like it too, place your order here and we’ll be responsbile for getting it produced together. Get a 50% discount by using the code EmmaElwin_200 at check out!

PROMOTION. This post is presented in collaboration with NO FIRM.


See You Saturday at Yves Rocher

Posted in Beauty
by Emma Elwin on 8 June, 2017

Come hang out with me this weekend!

On Saturday (June 10), I’ll spend my day at the new Yves Rocher store in Täby Centrum. The first 15 who shop will get a super luxurious goodie bag and great offers—especially on the natural products I’ve singled out as my favorites.

Yves Rocher has been on the natural beauty market for a long time. A majority of the brand’s products are conceived directly from plants, and the aim is to use the most powerful active ingredients of botanicals to offer high-quality products for all skin types while preserving the environment.

The brand acts locally since the late ‘50s, and most of their products are still manufactured in its own organically-grown fields in the village of La Gacilly in Brittany, France. Yves Rocher was also an early-committer to the using of packaging made from sustainable or renewable resources, or materials that are easily recyclable.

I’m looking forward to a Saturday of learning more about the brand and it’s progress in the field of sustainability.

Hope to see you Saturday 12AM – 15PM in Täby Centrum!

PROMOTION. This post is presented in collaboration with Yves Rocher.


A Quick Hello!

Posted in Life
by Emma Elwin on 7 June, 2017

Where does the time go?? At the moment I’m having a hard time keeping up with my schedule. It’s late at night. I just finished my third cup of coffee and am nowhere near done with today’s to-do list. I blame all the bank holidays we’ve had lately—they’re tempering with my workflow. So that’s all from me for now. As soon as I find the time I’ll answer the great questions you wrote me the other week.

The very cute picture of Dylan, wearing his best clothes, and me is from an article in Family living where I listed my five favorite second hand furniture finds. Hint: one of them is this beautiful lump of wood.


Non-Toxic Sneakers, Yes Please!

Posted in Style
by Emma Elwin on 6 June, 2017

Sneakers, Tretorn.

You know how you can trace the whole body through your feet, like your big toe reaches your glands and all that? Lately, I’ve been thinking a lot about what shoes are made of, and have come to the conclusion that a lot of conventional materials have no place in a shoe. That’s why finding these sneakers made me kind of happy.
The sole is made from EcoOrthoLite, which is an environmentally friendly, bio-based formulation that replaces 20% of the petroleum traditionally used in the polyol of polyurethane foams with a bio-oil substitute made from castor beans. This also makes EcoOrthoLite a renewable resource, which reduces the shoe’s carbon footprint.

Sounds pretty great, right?


I’m trying to figure out how to make my whites whiter without using conventional bleach. I’ve got a soap made from coconut oil and lemon that’s supposed to bleach the wash in a natural way, and I’ve heard the sun has a bleaching effect as well. I googled it and found a couple of methods I think I’m going to try at home.

First out is white vinegar. As you’re about to wash your whites, you simply add half a cup or so of distilled white malt vinegar as a detergent. The non-toxic vinegar is naturally acidic and cuts grease, softens water, and whitens fabrics.
I’m also curious to try Martha Stewart’s all-natural recipe: You fill a pot with water and a few slices of fresh lemon. Bring the water to a boil. Turn off heat, add your linens, and let them soak for up to an hour; then launder as usual. For extra brightening, spread the wash out in the sunlight to dry.
Apparently, you can also add lemon juice to your regular wash cycle and achieve similar results.

So guys, do you think any of this will work? Hit me with your best tips on how you get your whites whiter in a natural way!


I Need a New Beauty Routine!

Posted in Beauty
by Emma Elwin on 4 June, 2017

Do you guys have an evening beauty ritual that’s almost sacred to you? I definitely don’t. If I got makeup on, I do wash it of, but it’s actually more for the sake of my pillow case than my skin… Over all, I’m happy if I remember to brush my hair and put in my retainer before I go to bed.
However, I really do wish I had this long routine that I would never break where I give my face a massage and use one of the hundreds of foot creams I’ve got lying around. In this dream world I would even use eye cream and some kind of serum (not sure what they are good for really, but I’d love to be a serum woman).
What is the trick to get a ritual or routine? Please, if somebody has any pointers let me know! Until I “grow up” and start taking good care of myself I’ll at least try to wash my face each night with this organic face wash. Let’s hope I’ll make it until next week at least.


Do I Need a Kimono?

Posted in Style
by Emma Elwin on 3 June, 2017

No, I probably don’t.

However, when my friend Patricia showed me this beautiful kimono she got on a market in Tokyo I just couldn’t resist it—there was too much beauty in each seam and in the subtle pattern. I find the craft of making a kimono very fascinating, and at one point when I was younger, I was obsessed with learning how to tie an obi.
I tend to use this kimono each time I go for an evening dip in our lake and each summer morning when I go to get the paper.


The past week I’ve had a sinus infection, and as I’m still nursing, the range of ok medicines is limited. This isn’t too bad though, since I’ve found some alternative ways to treat it.
My favorite remedy so far is the disgusting but helpful neti pot. It’s most definitely the weirdest looking thing I own, and it feels weird—especially if you hate getting water up you nose like I do (weird for someone who loves to surf, right?). But, the neti pot does the trick, enabling me to breath freely through my nose again.
Second on my list is apple cider vinegar and honey mixed in hot water. I don’t know about the flavor (haven’t been able to taste ANYTHING for seven days now) but it feels better each time I drink it. I’m also adding an insane amount of ginger and fresh mint to all my food/water/tea.

If you have any natural remedies—please let me know. Hoping to kick this sickness before next week!


Mindful Holiday

Posted in Style
by Emma Elwin on 1 June, 2017

I’m counting the days until we leave Sweden for a month in July. One of my favorite brands Filippa K asked me what my packing list for this summer holiday would look like with bits and pieces from the Filippa K summer collection. I always tend to pack basics and try not to bring too much odd stuff, I prefer to bring clothes that go well together. If you’re curious about what I’ll pack in my summer suitcase–and where we are going on our vacation, read the full feature here!

#filippak #mindfulholiday


Betty Norling, a fashion student at the Royal Danish Academy of Fine Arts, Architecture, Design and Conservation in Copenhagen, has invented a “textile” out of chipboard. She wrote me a couple of weeks ago about alternative textile production since she’d just had a course where they examined different materials. She had chosen to work with particle boards; partly because of it’s non-existence in fashion, but also since it’s cheap to produce and environmentally residual. In short you can say she’ve replaced conventional, toxic glue with natural binders, not concealing the chip but using it to it’s advantage.

I just had to ask her more about it!

 

How did you get the idea for your project?
– I came up with the idea as I experimented with different materials for a school project. The material I choose is not really one that’s considered “normal” in fashion, but I really wanted to challenge myself and learn something new, and that’s how I decided on chipboard.

What’s it like to work with wood as a “textile”?
– I won’t deny it’s hard. I’ve done a lot of tests with different kinds of binders for the sawdust, and the major challenge is to find a natural “latex”. So, if I get the chance to work on this a bit more, there’s every possibility I’ll get a really exciting and environment friendly product.

Where did you find the inspiration to work with wood?
– Choosing a residual material, like sawdust, was a given because there’s already so much of it going to waste. Also, I saw it as a part of the challenge to pick something that doesn’t really fit into fashion historically.

What’s your favorite thing about this new material?
– That people tends to get really interested in the material; some want to touch it, some get disgusted by it and some think it’s really funny.

Who would be your dream person to wear your design?
– Robyn! She has such a strong identity and so much talent. I’ve admired her ever since I was a kid.

Fashion: Betty Norling
Pic: Angela Blumen
Mua: Marie Intile
Model: Julie Alberte (Le Management)


As it is Mother’s Day in Sweden today (May 28), Motherhood is launching an auction of photos taken by the photographer Marcus Ohlsson, to collect money for the organization Every Mother Counts, which helps pregnant women in low-income countries get care during their pregnancies, and help for a safe delivery. Three of the images portrait my belly just a week before Dylan arrived.

All the profit is donated to Every Mother Counts. The woman behind the organisation is model Christy Burlington. She wants to give the world’s women a safe pregnancy and childbirth by raising funds to support international care programs for women in low-income countries.

See all the prints and place a bid here!


Amber might be the perfect color for Dylan right now.

Here’s the thing: I love to dress Dylan in crispy bright naturals such as white, beige and pale blue. But lately, I’ve had a change of heart. Not for esthetic reasons—no, I still love to see Dylan in a sheer white linen shirt—but for practical reasons. Since he turned 9 months, his clothes are facing a tougher reality where these orange stains are starting to appear everywhere. And since I rather not spend the little free time I’ve got in the laundry room, I’ve come to the conclusion that I’ll just have to start buying all his clothes in the same colors as the stains: orange.

So, in order to see the matter in a different light, and since I’m not too fond of this color, I did some research on what the color “means”. Here are some upsides to orange:

The color orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow.
Orange relates to ‘gut reaction’ or our gut instincts, as opposed to the physical reaction of red or the mental reaction of yellow.

The color psychology of orange is optimistic and uplifting, rejuvenating our spirit. In fact orange is so optimistic and uplifting that we should all find ways to use it in our everyday life, even if it is just an orange colored pen that we use.
Orange brings spontaneity and a positive outlook on life and is a great color to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.”

In other words, a life where orange is your accent color will give you energy and happiness, and also helps you see life from the bright side. Not too shabby, ey?


First off, I’d like to raise my glass to all the incredible mothers out there. Girls really do run the world—just like B, the soon-to-be mother of three, once stated. On Sunday it’s my first Mother’s Day, and so I’ve listed three things that becoming a mother has meant to me.

One: I now feel like I see the bigger picture in life. I know this sounds totally cliché, BUT, now I tend to focus only on the important stuff when it comes to our everyday life. I still have meltdowns, of course, but the path ahead is clearer than ever before.

Two: One thing that keeps hitting me is the fact that I pre baby thought I was SO busy. And now I wonder what the heck I did with all my spare time? In the two hours that Dylan takes his mid day nap, I get a whole day’s work done.

Three: I never thought I could love someone this much—this little boy is my everything.

The perfect mother day gift: Necklace “women unite”, Drakenberg Sjölin.


One Step Closer to My Dream Garden

Posted in Life
by Emma Elwin on 20 May, 2017

This is the first time in my life that I’ve successfully grown vegetables without killing the plant on the third day. Let me introduce my first homegrown cucumber! To be fair, cucumber is a very easy plant that’s satisfied by a splash of water everyday and not much else.

Since I yet haven’t killed our lemon tree or tomato plant and successfully grew a cucumber, I feel I’m ready to start planning my dream garden. I want to plant strawberries, two apple trees and a small potato field. First off, I’m making a little herb garden outside of our kitchen.

What else should I have in my garden?


Colorful Details

Posted in Fashion
by Emma Elwin on 19 May, 2017

I usually don’t use that much color when I dress myself, but these are two of my favorite things to wear. I got the loafers six years ago in a second hand shop on Brick lane, and the bracelet comes from Childhood. I think everyone should have one in their accessories collection.


Tôteme is a Swedish brand founded in New York by married couple Elin Kling and Karl Lindman, and let me tell you—I could easily fill up my entire closet with their timeless designs. Now, they’re opening up a new design studio/showroom in the same building as our office!
I find the idea of the design team meeting the customers and getting instant feedback inspiring in more than one way: The customer will get a glimpse of the work process, while the staff will be able to integrate with and get to know the women who shop there.
The large mirror fitting room is covered with Elin Kling’s own mood boards and accessories, placed there to inspire the styling of the garments in the collection. To complement the fashion, they’ve also furnished the room with timeless design pieces that are equally inspiring. Or what do you think?


Organic Satin Blush

Posted in Beauty
by Emma Elwin on 17 May, 2017

I’m really exited to try the new organic beauty line from Estelle & Thild. So far, I’ve tried this blush, and I must say I love the color and feel of it. If you’re looking for some new organic beauty products, I can highly recommend these!


Ask Me Anything!

Posted in Life
by Emma Elwin on 16 May, 2017

Sofa, Blocket. Sofa cover, Bemz. Rug, Lauritz. Blanket, Åhléns.

Do you have any questions about sustainable fashion, food, organic beauty, baby stuff or maybe my favorite spots to find interior design second hand? Basically, ask anything you can think of. Fire away!


The Sandal Update

Posted in Fashion
by Emma Elwin on 15 May, 2017

Sandals, ATP atelier.

These are the perfect timeless sandals for summer! They look just as good on as standing in my window. I’d love to wear them in a simpel look with skinny blue jeans and a white shirt.


I have invested in two new thing for my bathroom cabinet—both organic, of course. The first is Tan in a bottle form Maria Åkerkrans. I tried it two days ago and LOVE the natural looking result. The other is the All you need is me intensive cream by True Organic, for my dry lips and hands. Works like magic!


A Slow Paced Weekend, Please!

Posted in Life
by Emma Elwin on 13 May, 2017

This weekend, I’m going to try and take it easy, and just spend some time with a book and a cup of coffee. The book I have in mind is called “Badskumt” and is about toxins in beauty products. I’m promised horrible but exiting reading!


Wacay Knows Vacation Style

Posted in Style
by Emma Elwin on 12 May, 2017

Top, Wacay. Jeans, Vintage.

A few weeks back I styled the lookbook for a new brand to watch called Wacay. They make high quality, timeless pieces and their summer collection is pretty much everything I’d like to wear on our holiday in Biarritz. Is this top not just perfect for the French côté mer?


I love Blocket! Last Friday I found this day bed from Børge Mogensen there, and at a really good price. It doesn’t have the exact same fabric as the one in the picture, but it’s just as nice. Ours is checked in brown and black and looks really similar to the sofa we have in our country house from the early ’70s. There are a few more details I’d like to add in our downstairs living room before I show it to you here on Make it last, so stay tuned!


Grandpa came to us with an idea we couldn’t resist—to let us into their storeroom in Stockholm and have us browse their entire archive of previous collections from the designer brands that they represent.

We obviously couldn’t say no to this. And we ended up staying for quite a while… What we found? Timeless pieces with that modern sensibility that defines the sleek and minimalist Scandi-style that we love. We teamed up with our friends Adrian and Helin to portray the clothes, see the story here! And buy the clothes here.


Endless Summer Inspiration

Posted in Outfits
by Emma Elwin on 10 May, 2017

Sweater, Wood wood. Dress, Michael Kors/Vestiaire collective. Shoes, Beyond retro/Brick Lane. Sunglasses, Rayban. Bracelet, Childhood.

The past few months, I’ve been wearing whatever is closest to my bed. But now, all of a sudden, I feel like actually putting together a proper look! Why is it that when summer is around the corner, I always feel inspired when getting dressed in the morning?

This dress is my favorite second hand find this spring, and I’ve already thought of at least five more ways to wear it this spring and summer. Let’s hope I’ll come up with two more before summer is over.


After moving from the city I’ve found myself becoming more and more curious about house constructions. I read about a company, Trivselhus, that just got all their houses Swan branded (Svanenmärkta). These houses guarantee a healthy living environment, are chemical-free and durable. They have low energy usage and a quality-assured construction process.
The Swan branding was “born” in 1989 (the same year as me). The Nordic Council of Ministers launched this Nordic Ecolabel to help consumers make better choices, considering the environment.

Since I think the house in the picture might just be my dream home, I really wanted to ask Pernilla Enkler, durability manager of Trivselhus and Movehome, a few questions:

Do you only work with natural materials, and if not—what would the percentage of natural materials in a house be? 

– We build wooden houses. This means that the basic structure consists mostly of Swedish pine wood. Unfortunately, I cannot give you an exact percentage, but if I guess, I’d say that 80 percent of our construction consists of natural materials. The plate is molded and the insulation consists of mineral wool.

What materials have you chosen to exclude?

– We currently use only Swedish works. For example, we have chosen not to sell houses with Siberian wood and materials that may in any way be harmful to health.

 What is usually the biggest environmental peak when it comes to house building?

– You can see this in so many different ways. The wood in the construction can be an environmental boar depending on how it is planted and blown. Traceability is important throughout the chain. For us it is important that most of the wood in our houses is labeled and traceability-certified. Building boards, sealants and colors may contain chemicals that are harmful to health. The trolley to the patio is often pressure impregnated with heavy metals. In addition to that, it is of course important to review the source of energy you choose when building your house. The biggest environmental impact starts as you move into the house and is affected by how you choose to live there.


A T-Shirt With a History

Posted in Outfits
by Emma Elwin on 6 May, 2017

T-shirt and jeans, Second hand.

This t-shirt might be the best t-shirt I’ve ever bought. I got it second hand, of corse, and I love to make up different stories about how it came to be. When I ask myself “who were the people of the Conley fishing team” my mind just goes berserk! That’s one of the many things I love about buying things second hand—they have a history.


One of the things I’m really looking forward to is the organic nail bar that the lovely ladies of Nailz.did are setting up on the Make it last flea market we are hosting this weekend! If you join us on Sunday you can get your nails done for free. The Kure Bazaar nail polish they use is non toxic, and 85% of the ingredients are of natural origin. It’s the only nail polish I use myself!


T-shirt, Adynm atelier. Trousers, Boob. Shoes and sunglasses, Céline.
The trousers I design for Boob are finally back in stock! I’ve been living in mine since I got them two months ago. Today, I’m paring them with a white t-shirt, loafers and my favorite pair of shades.

On Boob’s Instagram you can win a look from the collection, click here to compete!


These are some things I’ll be selling on Sunday.

It’s finally time for the spring 2017 edition of Make it last’s Fashion Flea Market! See you on Sunday 7 May at A house, Östermalmsgatan 26A. Doors open at 12 pm and close at 4 pm. I’ve gathered some old favorites that I love, but don’t have any room to keep, that I’ll be selling on Sunday.

We’ve invited Stockholm’s fashion veterans—some are joining us for the first time—to clear out their closets, selling Swedish and international fashion at bargain prices! We’ve also invited eleven of our favorite brands to contribute with clothes and accessories that will all be sold for the benefit of Kvinnocenter Tensta-Hjulsta.

Hope to see you all there! Attend the event here.


This is the third time in a weeks time I’m wearing this outfit—might be some kind of record. At first, I thought I was just repeating the look out of laziness, but now I’m realizing it’s just a way to save time. Anyone who recognize this behavior?

Shoes, The row.


The Emma Shirt by Hus-Hus

Posted in Outfits
by Emma Elwin on 30 April, 2017

Shirt, Hus-hus. Jeans, Adronment. Shoes, The Row. 

This might be my all-time favorite shirt. It’s made by the very talented artist Camilla Engstöm who runs the brand Hus-hus. She’s based in New York and gives old shirts new life by embroidering them. Is it not beautiful? The jeans are also remade, and I wrote about them here the other day.

 


Take a Look in My Bathroom Cabinet

Posted in Beauty
by Emma Elwin on 29 April, 2017

Perfume, Clean reserved. Eyelash Enhancer, Lash food. Eyelash curler, Shiseido. Bronzer, Dr Hauschka. Bronze powder, Couleur caramel. Un cover, RMS beauty. Lip balm, Burt’s bees.

The other day I spent an hour talking about natural beauty with Styleby’s beauty editor Anja for the Styleby beauty podcast (it’s in Swedish though). Talking about beauty made me realize how much my beauty routines have changed over the years.
When I was a teen, I would spend hours in front of the mirror, trying on different eyeshadows and fake eye lashes. Before going out dancing in my early twenties, I would start preparing two hours before leaving the house.
Looking back, I wish I would have done something more sensible with that time, but back then I thought it was so relaxing taking my time in front of the mirror with a mountain of make up beside me.

Like I said, today, my routines are VERY different. At this point in life, I’m very happy to even find the time to brush my hair or apply some kind of lotion to my dry skin. That said, I feel just as pretty now as I did back when I was wearing all that make up; or even more so, ’cause nowadays I feel a lot more comfortable in my own skin.
At this point in life, I only see upsides with getting older, but I’ll probably read this ten years from now and totally disagree. However, spending less time in front of the mirror has done me well in more then one way.

On that note, I thought I’d introduce the few products I still use; all sustainable, of course.

Lotion, Nature’s gate. Make up remover, Bio beautè by Nuxe. Foot cream, Burt’s bees. Face oil, RMS beauty. Tinted moisturizer, Estelle & Thild.


Adorned in Adornment!

Posted in Fashion
by Emma Elwin on 28 April, 2017

Earrings and sweater, Adornment.

Last night was the perfect time to wear my new/old earrings. To dress them down a bit I paired them with this big, knitted, camel color sweater, which is also a second hand find.


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