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Posted in Inspiration
by Emma Elwin on 17 February, 2017

"I had my ups and downs, but I always find the inner strength to pull myself up. I was served lemons, but I made lemonade" Hattie White

This morning I woke up with a anxiety and a creeping faint feeling. I have not felt that in a long time, I think I have been to busy lately to feel anything. The world I is changing so fast right now. White stupid men I trying to lead people in the wrong direction using fear and lies. I needed some inspiration to not fall in to that black hole of hopelessness. I needed to hear the voice of someone that can always sing away the darkness. I put on Freedom from the Lemonade album on and all of a sudden I was writing a list of what I can do to make a differens thinking that I can not just sit quietly to watch things crash and burn. Where do you go when you need to reload. When you need to get your strength back? I feel powerful when I have a pen in my hand or when I look trough the lins of my camera. When I hear or see someone using their creativity to make a difference I get my hope back.


That lovely feeling

Posted in Outfits
by Emma Elwin on 15 February, 2017

After two days of sunshine I'm sure summer is here.

Old shirt from Acne Studios and trousers from Tradera Trend collection.

It has been two days of sunshine and I am already unboxing my summer clothes. It is such a lovely feeling to unbox things that you had to put away to make place for ones winter wardrobe. I know that we have a few more months until it is really time jump in to my summer gear but stil I can not help to dream about wearing silky trousers like these and lose sheer shirts.


The collection

Posted in Advertorials, Fashion
by Emma Elwin on 13 February, 2017

A sustainable match made in heaven.

I can finally show you all the collection collaboration I have created with Boob. The whole process has been so much fun. To create something from scratch really is such a amazing thing to be a part of. Also to work with a brand that has the same values as myself and Make it last make it a match made in heaven. You can see the whole collection and read more about the collaboration here!


Recommended reading

Inspiration — 15 February, 2017

Consider the hair pin

Does anyone actually like hair elastics?

Advertorials — 13 February, 2017

Emma Elwin x Boob – all the looks

Make it last founder Emma Elwin launches exclusive capsule collection with Boob Design. Here are all the looks.

Style — 10 February, 2017

Emma Elwin x Boob

Emma Elwin launches exclusive capsule collection with Boob. 

Style — 9 February, 2017

The Edits: Blue and white stripes

Our favorite conscious pieces right now.


Exciting news!

Posted in Style
by Emma Elwin on 12 February, 2017

Becoming a mother gave me that opportunity to make one of my dreams come true.

I am so exited to finally be able to share this amazing thing that we have been working on since I became a mom. It is a collaboration with an amazing sustainable brand called Boob. After high school I studied fashion design for three years and was dreaming about becoming a designer. But it was not until I became a mother and, thanks to that, meeting Mia, the founder of Boob, that I finally got the chance to turn that dream into reality. You can see all the photos from the press breakfast we had this morning here and I promise to post the lookbook pictures on the blog soon!


Achilles’ heel

Posted in Outfits
by Emma Elwin on 10 February, 2017

Sweater, Chloé/Tradera TREND collection. Jeans, Second hand.

Emma swears she could style a striped sweater in a hundred different ways.

I think that I have found my achilles’ heel when it comes to shopping. I just can not get enough of striped sweaters. This one in particular might be the best one I’ve found yet! I love the big curved armes and the thick stripes. I thing I could style this sweater in a hundred different ways!


Soap, Terra midi

Today I am hoping to get my spring wardrobe in order! It’s going to be me, my wardrobe and a cup of coffee. That means spot cleaning, mending, brushing of dog hair and what not. I am hoping to find the time to give my shoes some love as well. I hope that in a future not to far away I will have these routines to take care of my clothes every Sunday. This stain soap is great for spot cleaning. It is both environmentally friendly and budget friendlyl. It is made with coconut oil and lemon that is a natural bleach.


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