Make it last will:
- Pay attention to inspirational projects, people and products within the fashion and beauty industries that are in some way more sustainable.
- Throw a light on various types of sustainability initiatives: from choice of materials and production conditions to recycling, customization and reuse.
- Make the idea of ”more sustainable fashion” more accessible and easier to understand – everyone can get involved in their own way!
- Offer popular access points to conscious, sustainable and/or ethical fashion and beauty.
- Put more sustainable fashion on the agenda in an inclusive way – without compromising the level of style and fashionability.
- Create a credible and meaningful dialogue between industry/brand and reader/consumer.