Make it last will:

  • Pay attention to inspirational projects, people and products within the fashion and beauty industries that are in some way more sustainable.
  • Throw a light on various types of sustainability initiatives: from choice of materials and production conditions to recycling, customization and reuse.
  • Make the idea of ”more sustainable fashion” more accessible and easier to understand – everyone can get involved in their own way!
  • Offer popular access points to conscious, sustainable and/or ethical fashion and beauty.
  • Put more sustainable fashion on the agenda in an inclusive way – without compromising the level of style and fashionability.
  • Create a credible and meaningful dialogue between industry/brand and reader/consumer.
Skärmavbild 2014-09-28 kl. 09.57.39


  • “Buy less, choose well, make it last,” as Vivienne Westwood said.


  • About 400,000 page views per month (desktop and mobile).


  • Fashion conscious, active and curious fellow human beings who are interested in how the fashion industry can become more sustainable through circular thinking. Mainly women in the ages 18-35.

Main channels
@wemakeitlast (Instagram, Twitter, Facebook)
@emma_elwin and @lisalovisa (founders’ private Instagram accounts)
Media partnership with Modern Women Media
Biannual flea market


  • Lisa Corneliusson, founder and editor-in-chief, 0736 52 77 87,
  • Emma Elwin, founder and fashion director, 0739 57 22 33,