H&M Let’s Us Wear the Waste – and Swedish Fashion Tech Company We aRe SpinDye Adds an Important Circular Dimension
H&M is launching another Conscious Exlclusive collection on 1 December, and it’s all about ’wearing the waste’. We’d say it’s definitely one of the global retailer’s most significant steps towards a more sustainable offering – and if the materials and processes can be implemented in the main collections (which is kind of the point with the Conscious Exclusive collections; to work as incubators for new materials and innovations to eventually be used in main collections), no-one would be more excited than us.
The pieces in the H&M’s Conscious Exclusive A/W20 collection have been crafted from sustainably sourced materials made from waste. This requires some innovative processes, like that of transforming food crop waste into a natural fibre. In this collection, two fabrics make their H&M debut: Hemp Biofibre™, made from oilseed hemp crop waste, and Naia™ Renew, a cellulosic fibre sourced from circular content.
Swedish fashion tech company We aRe SpinDye are also involved in the collection. They have been around since 2017, making the dyeing process of clothes a lot more environmentally friendly, reducing water consumption by 75 percent and chemical consumption by as much as 90 percent compared with traditional water dyeing of fabric. This is the first time their technique has been used by H&M, as part of the recycled polyester in the H&M Conscious Exclusive collection.
While releasing the information on their H&M collab yesterday, We aRe SpinDye had more exciting news to share: they ara launching a raw material made from polyester from recycled clothes, meaning they can offer a completely circular production process. That’s a pretty major step, not just for We aRe SpinDye as a company, but for the future of fashion.
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