Paid Collaboration: Reducing Waste While Making Something Unique
This year is a special one at GANT, as they are taking a larger stance on sustainability. Nearly 80% of the brand’s collection will be sustainably sourced and labeled by this year, and the work continues: Cotton used will be 100% sustainably sourced by 2022. Water use will be reduced by 50% and key materials will be 100% sustainably sourced by 2025. Climate footprint will be reduced by 30% by 2030. GANT has joined partnerships with companies such as Water Aid, United Nations Global Compact, RISE Chemical Research Institute, Textile Exchange, the Fashion Pact, Sustainable Apparel Coalition, Better Cotton Initiative, Fashion Industry Charter For Climate Action and Business Social Compliance Initiative to make this happen.
Through The 7 Rules of GANT, a global initiative launched earlier this year highlighting different ways of approaching sustainability, the brand addresses seven aspects that contribute to an increasingly circular fashion economy: Rent, Reuse, Refresh, Remake, Repair, Regive and Recycle.
Today, a Remake chapter hits stores: a capsule of patchwork shirts made of leftover fabrics. The four shirts featured in the limited-edition range are all made of leftover fabrics from previous seasons, serving as beautiful examples of how we can reduce waste while at the same time creating something new and unique.
The collection is available online and in selected retailers on September 4.
Read more about GANT’s sustainability commitments at gant.com/sustainability
This post is published in collaboration with GANT.
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