Paid Collaboration: Old Shoes Turned Into New – Moving Towards Closing The Loop With Vagabond Shoemakers
As an increasing number of actors in the fashion industry introduce ’circular thinking’ into their business models–moving towards accountability beyond selling one product, at one occasion and making sure products live a long life and do not end up as waste in landfills–we eagerly await the results of the efforts. Longterm goals are important, but so are real products, proving the initiatives work.
For the last couple of years, Vagabond Shoemakers have encouraged their customers to bring back their used shoes through their Shoe Bring Back program. Encourage recycling is, as Ulrika Simonsson, CSR Manager at Vagabond Shoemakers pointed out at the launch of the initiative, an area where the brand can cooperate with the customers in ’closing the loop’.
And as a matter of fact, this is especially relevant in regard to shoes, as a great deal of shoes that still have a lot to give are thrown away.
Thousands of shoes have been collected via Shoe Bring Back. Some of them have been redistributed, and some of them have been recycled. On 19 August, Vagabond Shoemakers introduce Indicator 2.0 Re-born, a shoe with a sole made of parts of the collected and subsequently recycled material. Produced in the brand’s own factory in Vietnam, the Indicator Re-born is available in two models where clean and futuristic lines meet the raw sole.
“We are so excited to do this. What we see is the result of a collaboration between consumers, us and our partners where we have collected worn out shoes and used them for new production. There is a difference between reusing waste material from production an actually collecting and recycling used products. We take important steps towards being able to close the circle and use the material over and over again,” says Ulrika Simonsson.
The Vagabond Indicator 2.0 Re-born is launched on August 19 and will be available in a limited edition on vagabond.com and Vagabond’s flagship stores in Stockholm (Kungsgatan), Gothenburg, Berlin and Copenhagen. The price for the shoe is SEK 1200 and the Chelsea boots SEK 1400.
This post is published in collaboration with Vagabond Shoemakers.
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