Scan Your Garment And Find Out All Of Its History
If 2019 was the year when the fashion industry started looking beyond its challenges, towards its opportunities, 2020 is the year when some of the new ideas coming out of these processes are being implemented. One of the innovations we will hear more about in the near future is blockchain technology.
What is relevancy in fashion in the near future? We dare say, traceability and transparency are key factors here. An industry held accountable for its entire supply chain; proudly considering every single person and place involved in its production in its intersectional sustainability efforts.
This month, Swedish womenswear brand launches its first products that are 100% traceable and transparent through blockchain technology. The blockchain traceability is implemented through QR codes in the garments that are connected to an online platform.
”The next step of this blockchain traceability and emission algorithm is to be the first womenswear brand supplying 100% transparent carbon neutral products. First carbon neutral products are planned for Spring 2021,” the brand writes in a statement.
We cannot wait to see the progress, and how more brands implement this technology in the near future.
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