When founding duo, Bali residents and friends Cecilia Basari and Yuli Suri, describes the foundation of Isa Boulder they emphasise three aspects: local production, experimental in nature, and bespoke service. It’s been obvious that they have something special going on since we first set eyes on an Isa Boulder underwire bikini top. By scrolling through their design and following their Insta feed, it takes about three seconds to sense the fact that it’s a brand for women, by women, exploring its path on its own terms. “When we design, there is almost this rebellious streak and intention to design against what men would typically find sexy,” Basari tells i-D, and the duo define their aesthetic as “awkwardly sexy” – meant as aspirational rather than derogatory. (They also want their swimwear “to almost be an inside joke among women, that this is how we want to present our sexuality” <3.
And you know what? Swimwear is just a coincidental first focus for the brand that will move into more experimental ready-to-wear in the coming seasons (exciting sneek peaks of AW20 on their Instagram right now). Basari and Suri hired the local seamstresses of a Balinese company relocating abroad, and built on their expertise of swimwear. Everything from cutting and sewing is made by Isa Boulder’s in-house team, making sure they have full control of each product. Local artisans are consulted to preserve traditional dyeing and printing methods, which also allows the team to maintain a symbiotic relationship with the local community.
And, perhaps most interestingly, Isa Boulder offers a complimentary bespoke service. Customers can make unique orders by sending their precise body measurements and the order will take about a week to complete. How about that for filling a void in the market. Bravo and thanks.
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