Rarely are we as drawn to a brand as the woman behind it. In late January 2020, Vanessa Barboni Hallik launched her sustainable fashion label Another Tomorrow alongside creative director Jane Chung (the former designer of DKNY), introducing a line of refined everyday pieces for the effortlessly chic and, more importantly, conscious woman. The well-curated collection is sold exclusively on the brand’s own website (as well as on Matchesfashion.com), and you don’t have to browse their page for long to get the picture: this is a company that wants to do things right.
So, why this crush on Barboni Hallik? Well, we’re talking business woman with brains, beauty and brilliance here, and one who genuinely seems to care. A former banker, she spent the last decade educating herself on sustainability before finally deciding to trade finance for fashion, as she found this to be the industry in need of the biggest change. With Another Tomorrow, she’s aiming to tackle its problems holistically (a word we can’t hear too often), taking the welfare of people, animals and the environment into account — also putting the minimisation of waste high up on the agenda — while transparently sharing her company’s strengths, and shortcomings.
With several no-go materials on their list (like certain animal products, silk, virgin cashmere, polyester, down, and conventional viscose, linen and cotton), Another Tomorrow has instead chosen to create entirely new supply chains to ensure responsibly grown, ethically manufactured and fully traceable materials of the highest quality. And they’ve narrowed it down to four: organic cotton from Texas and New Mexico; organic linen from Normandie in France; wool from two family-run sheep farms in Australia; and Tencel lyocell made with pulp from FSC certified forests in Sweden.
And manufacturing? All garments are ethically produced in Italy and Portugal in close proximity to the company’s mills, the ambition being to keep the supply chain short and sweet.
Now, can you truly call yourself a modern brand if you don’t have at least one techy solution integrated with our design? No you can not. Another Tomorrow’s answer to this is something we’d call “high tech transparency”. On the care label of each garment is a scannable QR code that you can access by simply holding your mobile camera over it. This takes you to a webpage that shares detailed information on how that specific garment was made and where the materials come from (here’s an example). Clever, no? What a dream if everybody did this.
We could go on about this brand, but we’re sure you’ve grasped the concept by now. However, if you do want more info, you should definitely visit anothertomorrow.co for an extended read. Now we only hope that, with time, prices become a little… less. But then again, it’s really nice to know what you pay for.
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