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Brand to Watch: Caes

Posted in Style
by Make it last on 10 February, 2020

One of the most difficult things about trying to be more sustainable is knowing where to start–and more importantly–where to shop. Today, however, it is much easier than it once was as there are so many brands that are run with sustainability in mind. One such brand is recently launched Caes.

Caes was created in 2019 based on the belief that fashion does not have to be fast or seasonal. Instead, the brand designs simple clothing that can be worn for many seasons to come. Each fabric is chosen with great care and consideration to its quality and longevity. And limited styles mean that every piece receives high attention to ensure an even higher quality: clothing essentials to be rediscovered year round, cherished and made to last.

The Caes-squad are not only strong believers of slow fashion–they believe sustainability consists of several layers and have set up their entire supply chain to reduce the strain on both employees and the environment.

– We have developed strong relationships with the people who produce our clothes to ensure that they enjoy the best working environment possible. All Caes creations are made by our manufacturing partners in Portugal, small family-run companies that we often visit. In that way it’s easy to monitor their work environment, says owner Helen de Kluiver.

Your clothes are also made with the world’s environment in mind.
– We use a lot of organic and recycled yarns. In our current collection we have a sweater in an undyed yarn made without chemicals. Our producers in Portugal have come quite far in the development of natural dye. Also in Italy where our yarns come from. It’s a good sign that many suppliers are investing in the development of better qualities.

What are the biggest challenges with creating a slow fashion-brand like Caes?
– We strive to use materials with the smallest carbon footprint in all aspects of our company. From our stationary to the labels to the qualities we’re using. Sometimes it’s a huge search and there is still much to be gained. It is an ongoing process to achieve this and to lessen the impact we have on the environment.

Your top three tips on becoming a more mindful fashionista?
– Buy less and buy better, invest in timeless pieces in a good quality that will last longer. And there is no need to buy a new wardrobe every season, add a new piece once in a while to refresh and style your items in different ways. My second tip is second hand-shopping. And third, to be more aware of where and how the product is made. Many brands are becoming more transparent, I think that’s a good thing.

We could not agree more – welcome Caes!

Shop Amsterdam-based Caes here and give them a follow here.


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