Two new collections and one important achievement by Weekday have caught our attention recently.
The limited collection Denim Like It’s 1999 (pictured above) offers some cute turn of the millennia-styles; think sexy and playful, loose jeans, tight tops and eye-catching details. “We look back at the iconic look of Britney and Justin dressed in denim from top to toe, with the goal of transporting that energy to something that may be relevant today, ” says Alice Shulman, Head of Womenswear on Weekday.
Noteworthy, the collection, made of 100% organic cotton, marks a milestone for the brand–that of reaching its target of only using either organic or recycled cotton. ”The next step will be to increase the proportion of recycled cotton and scale up new alternatives to cotton,” says Ulrika Jakobsson, Sustainability Manager at Weekday.
The collection is followed by another release this week (6 February)–an artist collab with fellow Swede Louise Enhörning. The limited edition print capsule (pictured below) features eight sweats and tees with prints by the artist and photographer, some taken from Enhörning’s latest book Agape (a beautiful book that we wrote about when it came).
Which collection is your favorite?
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